ACCOMPLISHMENTS Audience Development & Engagement Strategy Traffic analysis indicated declining KPI's of overall audience engagement & conversion. Analyzed data, led demand generation efforts, secured link sharing partnerships, revised content, redesigned websites, adjusted SEO tactics. Overall traffic +22%, SEO/Social +32%, digital conversion +39% over 2 years. Product Development & Processes Traditional revenue declining, needed to identify niche market opportunity. Researched market data, gathered & prioritized product and customer requirements, collaborated, define product vision & digital mark strategy Implemented agile dev methodologies. Generated a new $10M a year product lines. Strategic Planning & Tactical Implementation Grow product reach and market penetration identified key acquisition partners, analyzed competitive landscape, inventoried assets, integrated staff, facilitated system migrations, managed marketing and PR efforts. Market reach increased 27%, $2.3M in system migration & attrition recognition savings. Digital Operations Management $30M BU fulfillment times were slipping due to poor processes. Evaluated production data, identified bottlenecks & gaps, interviewed stakeholders, integrated support teams, automated tasks, defined new KPI's, . After transformation, client churn reduced by 9% and Avg. spend up 13% Leadership, Team Building & Infrastructure Development Publishing platform lacked sustainability and threatened company's financial performance & scalability. Analyzed tech, assembled cross functional teams, formalized requirements, established workflows, streamlined data center migration. Built proprietary CMS. Cost savings of $1.2M and boosted productivity 57%. Director of Digital & Product Development The San Diego Union-Tribune San Diego CA April, 2000 - Oct., 2016 $120M Media Company, delivering content and marketing solutions to B2B & B2C customers 750 employees. Analyzed and directed the organization's critical digital business strategies and operations. Responsible for 15 digital brands overseeing, strategy, publishing, eCommerce, marketing, engagement, UX, technology, products, data & analytics, content, & partnerships/procurement. Managed 6 direct report, 24 indirect, $30M P&L. * Transformed operations to a matrix based unit yielded 3 year avg. productivity growth of 11%. * Drove end-to-end digital acquisition & conversion by 39% over 2 year period. * Launched CMS & eCommerce platforms boosted revenue $5M in first year, increased accuracy 20%. * Streamlined product dev processes. Set KPI's & scorecard benchmarking to grow revenue by $10M. * Identified technology, led platform strategy & implementation, to support $30M digital business. Director, eCommerce & User Experience

Highlights:

• Project Management
• Agile Methodology
• Ecommerce
• Email
• Data & Analytics
• P&L
• Digital Web Operations
• Interface Design
• POS
• Digital Strategy
• Digital Publishing
• User Experience
• Information Architecure
• Demand Generation Marketing
• SEO
• SEM
• Marketing Automation
• Digital Product Development
• Digital Technology
• Application Development
• Procurement & contract negotiation