Browse Career Research in Marketing & Advertising
Marketing & Advertising Career Research
Pine State Trading Co.
Responsible for $50 million annual sales division. Provided leadership and sales development, training of company sales representatives Responsible for all account activity including, distribution logistics, credit policies, chain sales, reports detailing and sales progress/projections. Offered quarterly companywide presentations
Avg. Salary: $65,000 · Company Rank: 4.0 out of 5
Inquiry Management Systems Inc.
Manage development and implementation of online media kits, directories, lead generation programs, marketing sites, and e-response campaigns for leading B2B and B2C publishers. Utilize proprietary in-house and DNN content management systems. Interface with web designers, programmers, and developers to define project scope and plan, identify potential problem areas, assign resources, oversee development of navigation, functi...
Avg. Salary: $65,000 · Company Rank: Not Available
Routledge / Taylor & Francis Group
Managed and implemented marketing strategies and materials for academic and institutional markets. Developed direct mail, e-mail, and catalogs. Provided marketing input and support during proposal and contract process. Managed copy, design, and mailing list research and acquisition. Coordinated project scheduling, design, printing, and lettershop. Prepared new book materials for presentation at seasonal sales meetings. Man...
Avg. Salary: $65,000 · Company Rank: Not Available
Light Reading Inc.
Developed print and electronic promotional materials for web-based telecommunications reporting services and research. Oversaw copy and design of e-mail and print campaigns. Negotiated over $200K in marketing barters with parallel publishers, corporations, and associations. Ensured timely delivery of copy, graphics, and lists to web department for internal and barter partner web promotions. Collaborated with IT division to ...
Avg. Salary: $65,000 · Company Rank: Not Available
American Lawyer Media
Developed marketing plans and materials for print and online newsletters, reference books, and legal research services. Created direct response, e-marketing, and web promotions for new sales and renewals. Oversaw printing and lettershop functions. Analyzed direct response campaigns. Collaborated in re-launch newly re-branded product line. Monitored and updated circulation/renewal models. Prepared weekly marketing/circulatio...
Avg. Salary: $65,000 · Company Rank: Not Available
American Institute of Chemical Engineers (AIChE)
Developed targeted marketing plans and materials for journals, books, and electronic products. Oversaw creation of direct mail, catalogs, e-marketing, lead generators, and web promotions for new sales and renewals. Managed list research and acquisition, printing, and lettershop. Analyzed direct response campaigns. Managed annual budget of $350,000. Reason for leaving: downsizing
Avg. Salary: $65,000 · Company Rank: Not Available
Springer-Verlag
Created and implemented marketing strategies and materials for print and electronic products. Managed development of direct response, e-marketing, catalogs, web promotions, and conference promotions. Oversaw copy, design, list research and acquisition, printing, and lettershop. Provided marketing input and support during new book proposal and contract process. Prepared and presented new title materials at seasonal sales m...
Avg. Salary: $65,000 · Company Rank: Not Available
The Lancet / Elsevier Science
Created and implemented marketing campaigns for weekly international medical journal (print, CD-ROM, and online versions). Managed development of direct mail, e-marketing, web promotions, print and online media kits, and conference promotions. Managed list research and acquisition. Performed campaign analysis. Planned and attended conference exhibits. Developed and managed $350,000 marketing budget.
Avg. Salary: $65,000 · Company Rank: Not Available
Thomson Legal / West Group
Developed promotional materials for print, electronic, and video products for the legal market. Project-managed over 100 direct response campaigns per month, mailing over 4.5 million pieces per year. Developed and managed project production schedules. Oversaw timely delivery of copy and design for direct mail, catalogs, advertising, lead generators, and sales collateral. Collaborated with editorial, product management, cr...
Avg. Salary: $65,000 · Company Rank: Not Available
Cambria
Avg. Salary: $120,000 · Company Rank: Not Available
