Browse Career Research in Marketing & Advertising
Marketing & Advertising Career Research
Sullivan Perkins
Senior client counterpart for BNSF Railroad, Lake Austin Spa Resort, Penstar Power, Denton Economic Development and others. New business and strategic planning. • Relationship building and marketing plans created for clients generated increased billings by 50-125% • Created messaging and promotions for Lake Austin Spa Resort that contributed to revenue increase of 11% despite recession • New business presentation developed...
Avg. Salary: $127,500 · Company Rank: Not Available
Deutsch Inc
Led relationship on-site with USAA, the largest military financial services corporation in the U.S. Guided Insurance, Banking and Investment groups’ strategic and tactical initiatives, sponsorship integration, operations and process management. • Created and implemented multi-tactic CRM initiatives including direct mail, email, mass media, real-time web, flash presentations, webinars, events, and third-party display advert...
Avg. Salary: $127,500 · Company Rank: Not Available
Bromley Communications
For #1 Hispanic ad agency in the U.S., developed strategies and guided execution for U.S. Hispanic efforts of P&G, Continental Airlines and American Legacy Foundation (Hispanic tobacco-control effort) and the general market assignment for the San Antonio Convention & Visitors Bureau • New product and initiative launches for Always, Bounty, and Dawn resulted in goal-exceeding increases in sales and consumer equities for P&G ...
Avg. Salary: $127,500 · Company Rank: Not Available
Thompson & Company
Provided strategic guidance and supervision for all consumer accounts, including First Tennessee Bank, First Horizon Equity Lending, PepsiAmericas, Kraft Food Ingredients, Foxtail Foods, Georgia Boot, Seabrook Wallcoverings, Memphis Redbirds, and WONDERS Cultural Exhibitions. • Data mining and cross-product CRM program built for current First Tennessee Bank customers yielded 5-15% increases in conversion, significantly abov...
Avg. Salary: $127,500 · Company Rank: Not Available
Grey Advertising: J. Brown & Associates
Led concept development and supervised creative execution of Co-marketing Programs partnering manufacturers with retail for in-store merchandising and media outreach. Clients included P&G, Motorola, Boise Cascade Office Products, Ameritech Cellular, and 3M. • Key accounts programs created for Target, Kroger, Walmart and HEB increased orders of 9-12% and consumer pull-through by 15-20% for P&G Total project budgets managed...
Avg. Salary: $127,500 · Company Rank: Not Available
The Leo Burnett Company
Account Supervisor, Nintendo and McDonald’s • Provided strategic direction for introduction of their new hardware system, which led to being awarded additional Game Boy assignments. o Developed re-introduction plan that increased Nintendo’s share from 20% to 35% in five months Total annual budget managed: $60 million • Responsible for brand image and promotional advertising, including Equity, Quality/Serv...
Avg. Salary: $127,500 · Company Rank: Not Available
Sawyer Riley Compton
- Assisted members of the media department in the completion of their projects. - Prepared and revised plan details, flow charts, and budget recaps. - Researched print and media opportunities for The Ritz Carlton and James Hardie Building Products. - Promoted to Media Planner August 2001.
Avg. Salary: $75,000 · Company Rank: Not Available
Sawyer Riley Compton
- Developed and executed media plans for The Ritz Carlton, James Hardie Building Products, and Great Stuff accounts. - Negotiated rates and positioning within a variety of print vehicles. - Prepared recommendations, point of views, and positioning recaps. - Objectively trained, counseled, and developed Assistant Media Planners.
Avg. Salary: $75,000 · Company Rank: Not Available
RARE Hospitality International / Bugaboo Creek Steak House
- Developed and managed key sponsorships, 3rd party promotions, and special events. - Tracked and analyzed media coverage to ensure a clear, positive, and accurate message is portrayed about Bugaboo Creek Steak House. - Managed Bugaboo Creek Kids program. - Developed and maintained all aspects of the Bugaboo Creek website. - Consolidated expenditures vs. Forecast on a period basis. - Promoted to Brand Marketing Man...
Avg. Salary: $75,000 · Company Rank: Not Available
RARE Hospitality International / Bugaboo Creek Steak House Holdings, LLC
- Streamlined and integrated functions amongst key players in maintaining brand integrity including vendors, advertising agency, purchasing, senior management, and unit management. - Directed creative development reflective of brand positioning through point of purchase materials and tracking of product mix across promotions and volume shifts. - Managed engineering process of all point of purchase materials with consider...
Avg. Salary: $75,000 · Company Rank: Not Available
