Browse Career Research in Marketing & Advertising
Marketing & Advertising Career Research
Razor and Tie Records - Cinematic Music Group
Reporting to the Senior Director of Marketing, President and managing a team of 6 Conceptualize and execute marketing and PR plans for musical artists such as Devin The Dude and Nipsey Hussle through print, TV, mobile, web and new media. Achieved highest 1st week sales in an artist’s ten-year career, opening in the Top 10 (without the publicity of a radio single or music video). Led marketing and creative direction of album...
Avg. Salary: $85,000 · Company Rank: Not Available
Billion Tower International
Billion Tower International Consulted and managed the company’s apparel design and product development process (from conception to production) for the Machine and Surplus brands with distribution to TJ Maxx, Marshall’s, Filene’s and Wal-Mart. Championed growth in overall business resulting in sales increases of $6M Domestic and international travel for trend and consumer buying habits research, presenting findings to design...
Avg. Salary: $85,000 · Company Rank: Not Available
New Era Cap Company
Reporting to the Senior Director and Executive Team, managing a team of 11 Managed the Urban Division, increasing sales from $90M to $165M in two years, a business unit accounting for over 55% of company revenue. Successfully initiated strategic partnerships with brands and celebrities such as Rocawear, Supreme, Undefeated, Timberland, L-R-G, Staple, Bathing Ape, SSUR, Jack Spade, Kanye West and Pharrell Williams. Managed b...
Avg. Salary: $85,000 · Company Rank: Not Available
Buzztone
Reporting to the President and clients, managing a team of 5 Conceptualized and executed marketing programs for clients (such as EA Sports, Bacardi and Coca Cola) including the production of advertising campaigns for print and television, special events and product placement. Secured licensing between Gwen Stefani and Royal Elastics (K-Swiss), footwear sold in Bloomingdale’s, Barney’s New York and Fred Segal. Successfully m...
Avg. Salary: $85,000 · Company Rank: Not Available
Outkast Clothing Company
Reporting to President of Licensing Company, managing a team of 3 Increased brand awareness through the implementation of strategic marketing programs, which were instrumental in first year’s sales reaching $15M. Created and executed successful nationwide in-store / ticket giveaway promotional programs with Federated Stores (Macy’s West), which coincided with The Grammy Awards and Smoking Grooves Tour. Present market insigh...
Avg. Salary: $85,000 · Company Rank: Not Available
Triple 5 Soul
Marketing & Advertising Director Reporting to the President and Founder, managing a team of 3 Instrumental in transforming Triple Five Soul from an independent streetwear brand to a globally recognized lifestyle brand. Through this transformation, sales increased from $7M to $50M. Spearheaded brand marketing, advertising and public relations initiatives, responsible for developing and implementing comprehensive annual mark...
Avg. Salary: $85,000 · Company Rank: Not Available
Trace Magazine
Reporting to Publisher, managing a team of 3 Increased ad revenue and pages by 90% Responsible for selling allocated pages to relevant music, fashion and lifestyle brands. Coordinated marketing and promotions through added-value programs. Also contributed to the editorial team, conceptualizing each issue, writing articles and producing photo shoots
Avg. Salary: $85,000 · Company Rank: Not Available
HERITAGE TRAVEL INC., A SUBSIDIARY OF THE NATIONAL TRUST FOR HISTORIC PRESERVATION
•Led and managed online / interactive marketing and branding strategy for start-up Travel 2.0 Web company and social community, Gozaic.com, the first of its kind within heritage and cultural travel niche. •Responsible for the planning and creation of email marketing campaigns, including the monthly newsletter, member acquisition campaigns, and member engagement/retention campaigns, from initial customer capture through mem...
Avg. Salary: $55,000 · Company Rank: Not Available
FREELANCE CONTENT AND SOCIAL MEDIA STRATEGY CONSULTANT
•Delivered content strategy consultation to help clients identify new areas of content development, as well as get the most from their current content initiatives. •Provided new media marketing and communications consultation and strategy implementation, including outreach, and community building and management and social media training. •Created and edited online copy and content, including sales and marketing copy, articl...
Avg. Salary: $55,000 · Company Rank: Not Available
GOWHOLESALE.COM, A DIVISION OF LIQUIDITY SERVICES, INC.
•Led marketing initiatives related to the acquisition and retention of advertisers as well as maximizing website traffic to develop marketplace from concept to largest search portal in category. •Managed pay-per-click marketing (5000+ keywords) for Google, Yahoo, and MSN, as well as a wide range of Tier 2 search engines – daily bid management, keyword selection, and ad copy and landing page optimization to maximize ROI. •...
Avg. Salary: $55,000 · Company Rank: Not Available
