Heritage Travel Inc., A Subsidiary Of The National Trust For Historic Preservation Work Values

Daily Duties at Heritage Travel Inc., A Subsidiary Of The National Trust For Historic Preservation:

•Led and managed online / interactive marketing and branding strategy for start-up Travel 2.0 Web company and social community, Gozaic.com, the first of its kind within heritage and cultural travel niche. •Responsible for the planning and creation of email marketing campaigns, including the monthly newsletter, member acquisition campaigns, and member engagement/retention campaigns, from initial customer capture through member support initiatives. •Responsibilities included blogger outreach and response, as well as focused and sustained social media marketing on Twitter, Facebook, YouTube and other outlets. •Launched, managed editorial calendar and wrote content for official Gozaic blog (http://blog.gozaic.com). •Managed the promotion of Gozaic.com’s pre-launch mini-site, GoWithaPurpose.com, including content development, copy writing, and external marketing initiatives to build interest in the launch of Gozaic. •Oversaw the online promotion and marketing efforts of HTI’s media buying agency, YPartnership. This included optimization of PPC search campaigns managed by their team and copy writing and image selection for promotions. •Created draft wireframes and wrote requirements for Web site content enhancements. •Responsible for development of B2B partner relations Web site, including all site copy and working closely with designers and developers. •Responsible for Web site content development and alignment with ongoing and future marketing and online promotions.

What they like about Heritage Travel Inc., A Subsidiary Of The National Trust For Historic Preservation:

Working in an organization that is technologically advanced, creative, and innovative is critical in your assessment of hiring companies. Less important to you are stability of the organization, the length of time an organization has been in business, and the business' plans for the future. You prefer a fast-moving company that will take risks to achieve its goals and objectives. The length of time the company has been in business is irrelevant. Maintaining status quo is unnecessary. You thrive on change, uncertainty and the upside of potential business risks, especially those associated with innovation. Stability for the long haul is not nearly as important as is working in an atmosphere that is charged with a sense of urgency and constant change.

Tags

online marketing, web marketing, digital marketing, social media, new media, community manager, search marketing, email marketing, marketing manager, online communities

Skills

Office (Word, Excel, PowerPoint, Project), ACT!, Salesnet, Salesforce, Photoshop, Acrobat, basic HTML, Adwords Editor, Google Analytics, Silverpop/Engage, EngageB2B, Constant Contact, Emma, Blogger, Wordpress, Typepad, Feedburner, Pluck (community software)

These are some of the questions we asked our climbers about their experiences with Heritage Travel Inc., A Subsidiary Of The National Trust For Historic Preservation: