Browse Career Research in Marketing & Advertising
Marketing & Advertising Career Research
Sears, Roebuck and Co.
Managed strategic sponsorship activation programs for U.S. Olympic Team / 2002 Olympic Winter Games, Women’s National Basketball Association, Sears Collegiate Champions Program, NCAA Corporate Partnership, and ABC Bowl Championship Series. Supervised external agencies (i.e. event marketing, advertising, and public relations) and numerous internal partners, including brands, businesses, media, online, and research.
Avg. Salary: $125,000 · Company Rank: Not Available
Novations Group, Inc.
Functional leadership and management of the global marketing department, overseeing all aspects of planning, operations, and execution. Lead the development of acquisition and retention marketing programs, with full ownership of resource planning and budget. Reorganized the existing team and added resources to optimize the functions performance. Implemented marketing best practices to improve demand generation performanc...
Avg. Salary: $150,000 · Company Rank: Not Available
IT Media Group
Boutique Marketing, Communications, and Public Relations agencies serving high-tech start-ups. Managed all aspects of clients’ marketing and public relations campaigns.
Avg. Salary: $150,000 · Company Rank: Not Available
Doucette Media
Work with Harvard Business Publishing, Hollywood Stock Exchange, Sonicbids, Grant Thornton LLC and others to traffic, deliver and reconcile online media impressions. Daily tasks include Ad server set-up, QA for creative and IOs, upload creative to ad servers and test for technical issues, preparation of weekly and monthly performance and finance reports, forecasting and inventory management and reporting, rich media techni...
Avg. Salary: $60,000 · Company Rank: 5.0 out of 5
Network World
Responsible for leading the online business division within Network World, an IDG property. Duties included management of sales, finance, operations, production, site technology, audience and business development as well as the creation of new and diversified sponsorship programs. Management growth to a $6.5 million dollar revenue producing entity with a 20% profit margin.
Avg. Salary: $60,000 · Company Rank: Not Available
W3t.com / Teen.com
Building a sales organization from the “ground up.” Develop and implement strategic sales strategies and operations processes that will allow W3t to generate direct sponsorship and focused advertising revenues. Management of the Adsmart advertising relationship with the goal of increasing the average CPM rate and monthly revenue. Development of new sources of revenue such as the sales of market research and related infor...
Avg. Salary: $60,000 · Company Rank: Not Available
CMP Media / Windows Magazine
Responsible for managing and training a national sales force of 70 outside/55 inside representatives. Also responsible for forecasting, creating new revenue opportunities and management and training for the online lead tracking system. Coordinate efforts with editorial, production/operations, circulation, marketing and research departments to achieve consistent sales message and brand strategy.
Avg. Salary: $60,000 · Company Rank: Not Available
eBIZ.mobility
Created and implemented successful marketing strategy that tripled the company’s clients and brought in the company’s first paying customer. Managed the product development team that won two international awards for “Best Mobile Payment Processor” and has been called “the industry standard technology.” Designed, built and managed product website (www.onetouchpurchasing.com). The site has seen an increase of more tha...
Avg. Salary: $0 · Company Rank: 4.0 out of 5
Connect With Ben
Planned and implemented Internet marketing campaigns that regularly produced initial traffic levels of more than 100,000 hits per day. Wrote marketing and advertising copy for campaigns that converted 1.5% of traffic into sales. Developed client email/newsletter campaign that produced open rates of more than 40% and CTR of more than 15%.
Avg. Salary: $0 · Company Rank: Not Available
The Toby Press
Created and launched global marketing campaign for new releases; highlights include reviews in Publishers Weekly (two with stars), Library Journal, Kirkus Reviews and the New York Times. Organized and managed successful book launch events, including a prestigious launch for a first-time published author at the Center for Southern Literature at the Margaret Mitchell House and Museum in Atlanta. Managed public relations a...
Avg. Salary: $0 · Company Rank: Not Available
