Over 9 years of experience working in role of business analysis and product management for a wide range of Digital (Mobile and Web) products and services. Have high capacity Project Management experience in multi-project environments. Successfully launched and managed products on OTT TV (Over The Top Television) platform with long term strategies, with high focus on innovation, effective process management and achieve ROI Targets. Through robust feedback, tracking and analytics, I have successfully incorporated the key learning into new market launches, making them effective. CAREER SKETCH November 2014 - Till Date Organization: Asia TV USA Ltd, New York, USA Designation: Sr. Analyst - OTT Product Product: ZEE Family Product Description: Launched in November 2014, ZEE Family is an aggregation of 30 Indian LIVE TV channels with 30 days catch-up, over 2000 bollywood movies and classic TV shows. The services are targeted towards south Asian communities across the US, Canada and Caribbean geographies. Current Responsibilities: * Responsible for customer acquisition and retention for US, Canada and Caribbean markets. * Serve as the ambassador for the end user experience (UX). Collaborate and guide cross-functional teams to develop features that improve user experience (UX). Also support content and marketing teams. * Define and establish product vision, goals, supporting business matrix and success indicators such as acquisitions through media platforms, repeat purchase, product engagement on various distribution platforms and engagement through content type, genre and titles. Continuous monitoring and correlating impact of bugs and customer grievances to usage. * Develop product roadmap and feature launches. Facilitate communication across all project phases. Responsible for coordination with senior management for their guidance and buy-in. * Establish process through channelizing product requirement documentations, product change requests, weekly, monthly and annual marketing and content publish calendars. Manage communication to design, development, content and marketing teams instituting functional silos, reducing communication gaps and standardizing process timelines. * Commission research and surveys to get market insights, establish key success indicators for every market and ensure incorporation of these into the product. * Define parameters, suggest pricing and packaging for every market, taking into account competitive models for pricing, packaging, ROI and customer feedback.

Highlights:

• Management
• Product Development
• Use Cases
• Project Management
• Video
• Acquisitions
• Business Analysis
• Competitive Analysis