SUMMARY An executive with over 30 years of experience in merchandising, marketing and managing Fortune 500 companies and small cap businesses. Directed Part of a select management group that successfully brought Breuners Furniture, Inc. out of Chapter 11 proceedings. * Developed an aggressive marketing plan that rejuvenated the company image and rekindled consumer interest, leading to a successful turnaround of the business. * Created a $7M pine and accessory business. * Leveraged company's new image and position to negotiate the successful sale of Breuners, Furniture, Inc. to Arnold's Furniture Company. Macy's CA Senior Vice President of Marketing/ Advertising/ Public Relations/ store design and store redevelopment programs 3 complete remodels and 12 partial remodels. * Controlled and directed $150M budget for sales promotions and special events. * Reduced advertising expenses resulting in a $1.2M savings in cost of paper $750K savings in color separations and $1.4M savings in production paste-up and type. * Redesigned size and shape of Macy's magazine which contributed to a $1.2M annual savings. * Restructured and integrated the Texas and Bullock organizations into Macy's West resulting in a $2.5M savings. * Oversaw in-house production of 15,000 pages of advertising on an annual basis. * Developed and launched numerous promotional events and advertising campaigns including the Christmas Tree Lighting Ceremony at Union Square in San Francisco CA. * Introduced outdoor media (i.e. bus shelters billboards bus sides etc.) as an integral part of a cohesive advertising campaign.

Highlights:

• Buying
• Product Development
• Payroll
• Pricing
• Specialty Stores
• Services
• Wholesale
• Inventory