With her entrepreneurial background and intuitive sense of business, she’s that rare individual who is at home covering a vast gamut of roles. Mona specializes in apparel & footwear, textiles, jewelry and luxury & consumer brands, analyzing and assessing such issues as market position, brand strategy, product mix, lifestyle merchandising & product development. She has helped clients gain insight, competitive edge and create real business value.

Highlights:

Her talents were recognized through her work at the couture division of Perry Ellis Shoes. She was quickly promoted to launch the Perry Ellis Portfolio bridge division, contributing to its rapid growth of over 10 million in sales. Next she joined a small group of industry experts as part of a turnaround team for the design, distribution and re-launch of the luxury brands Andrew Geller, Geoffrey Beene and Beene Bag Shoes.

Companies I like:

Liz Clailborne, Chico's, Talbot's, Jones NY, Sak's, Neiman's

P&L responsibilities
Presentation
Ecommerce Strategy and digital marketing channels optimization - SEO, SEM, email, affiliates - for high-profile accounts.
Technology Solutions
Sales Support
Software Implementation
Requirements Analysis & Specification
Leadership

• Business Development
• Creative Director
• Fashion

Today she has extensive experience in International Business Development and in providing creative direction to leading retailers, manufacturers and entrepreneurial ventures.