Strategic business process leader with diversified experience across multiple business lines to help your organization drive technology and process improvements. Experience includes systems, product management, planning, production, quality, research, marketing and sales. Effective communications skills, including the ability to interpret technical subjects to top management. Responsible for delivery of P&L. Strong customer focus (received Dun & Bradstreet Customer Focus Award). Experienced in International Relations. Six-Sigma trained

COMPANY	POSITION HELD	DATES WORKED
Nielsen Media Research	(Confidential)	12/1971 - 5/2007

SCHOOL	MAJOR	YEAR	DEGREE
Northeastern University	BioMedical Engineering	1971	Associate Degree

Highlights:

Director of Panel Quality and Utilization 2007 to Present Report directly to executive senior management. Developing a “first of its kind” system to monitor sample quality in several hundred panels, notify the field and management of discrepancies, and oversee resolution. System would include predictive components based on past trends. Goal is to reduce millions of dollars in sample guarantee payments. To test new products, established use of a “test bed” consisting of homes no longer in the active sample. Director of Hispanic Services / Director of Research and Technology 1998 to 2006 Reported directly to executive senior management. Managed a team of 5 Account Executives providing marketing, sales and service of local market audience estimates to all Spanish language television broadcast and cable networks, stations, and advertising agencies across the United States. Responsible for $25 million per year in revenue. ? Recognized industry leader serving as a consultant to customers to build their franchises. ? Negotiated multi-million dollar contracts with major national corporations including TV networks, Stations, Agencies, and other media outlets. ? Responsible for $25 million/yr revenue. Consistently met personal revenue targets of $6 million per year with at least 15% revenue growth per year. ? Grew the number of markets providing Hispanic Services by 26% from 15 to 19. ? Brought a new Hispanic product offering to the marketplace from inception through launch. First year sales increased revenues by over $200,000. ? Developed new training programs. Trained over a hundred stations on the methodology and use of Nielsen TV Ratings and trained sales offices around the world in new and existing audience measurement technologies. ? Awarded the Dun and Bradstreet Customer Focus award for developing a communications program that helped close the “gap” between internal/external customers and the sales teams. Director of Research & Technology 1992 to 1998 Reported directly to executive senior management. Monitored current and emerging use of technology and provided strategic plan recommendations which enabled the company to be proactive in the development of products to meter these new technologies. ? Completed initial product requirements and project plans for the new metering systems used today to handle the digital environment. ? Successfully planned and launched a new multi-million dollar commercial monitoring service. ? Served as product manager for the prototype of a ground-breaking metering initiative which helped position the company as “on the cutting edge”. ? Traveled to Europe, Asia and Australia to demonstrate the prototype of Nielsen’s new metering initiative. President, IMPACT International, Inc. 1986 to 1992 Concurrently with responsibilities at Nielsen, served as elected President of IMPACT International, Inc., an association of companies which use database management products. ? Doubled the size of the group from approx. 750 to 1500 members. ? Established international chapters in Japan, England, India and, Australia. ? Formed a strong strategic alliance with the software vendor through which requests for enhancements were channeled, adding functionality and user feedback to process. ? Managed a 6 member board and salaried administrator, presided at monthly board meetings, and planned annual conferences for 1500 attendees. ? Full P&L responsibility

Companies I like:

Nielsen. NBC, CBS, Univision, ABC

Business Development
Strategic Planning
Organizational Process Design
Presentation Skills
Business Writing Skills
Organizational Process Design and Development
Sales Interpretation
P&L responsibilities
Presentation
Ecommerce Strategy and digital marketing channels optimization - SEO, SEM, email, affiliates - for high-profile accounts.
Technology Solutions
Software Implementation
Leadership

• Strategic Planner
• Director Marketing
• VP Sales
• VP Marketing
• Business processes
• director sales

? Responsible for $25 million/yr revenue. Consistently met personal revenue targets of $6 million per year with at least 15% revenue growth per year. Completed training in Six Sigma and Lean business process methodologies.