Description
Accomplishments: Doubled monthly and year end MCR budgeted census from first year and have steadily increased year to year since 2008. Continual outreach, event planning and to change the negative perceptions from both the surrounding medical community and senior community organizations to a positive response, by reiterating our quality of care, and 5 star rating, despite past management issues. Rebuilt past physician relationships that had been broken by poor public relations and quality of care. Skills Used: Leadership, motivation for others, critical thinking to overcome obstacles and make the impossible happen. Marketing strategy knowing to target the right audience depending on immediate needs of facility census growth. Flexibility and adaptability to maintain census, and meet the needs of our ever changing industry. Director of Sales and Marketing Atria Senior Living - Hudson, FL-April 1996 to December 2008 Responsibilities: Internal and external marketing support - Typical day inside duties: Prepare for morning meeting with management team. Preparing check list for any departments involved with any last minute needs for move-ins to apartments that day. Follow up with leads. 75% of data base required weekly. Schedule weekly tours and lunches to keep continuous traffic through our community. Rent roll analysis. Quarterly competitor surveys. Peer trainer for the companies Mystery Shop program. Prepare and submit daily and weekly reports to corporate up line. Maintain proper communication between departments to ensure seamless and efficient move-in process. Attempt to discourage move-outs as needed. Meet with residents and families to solve any problems that may arise after move-in. Then report issue to needed discipline. Prepare for and host of successful monthly "Professional Senior Care Network" luncheon still being held after 18 years. Assist Dir of Nursing with resident assessments to prepare for admission. Large scale internal and external event planning. Determining best financial locations for hard to sell "model" apartments. Design, purchase needed items, and decorate model apartments. Resulting is quick sale and filling hard to fill units. Prepare, implement and execute effective internal and external marketing plans. External duties: Business Development, Maintenance of accounts Physician marketing: schedule lunches and tours at Baypoint Village. Attend several monthly senior networking and community advocacy group meetings. Accomplishments: Chosen for marketing efforts of multiple buildings in addition to inside duties. Increased, exceeded and maintained budgeted census expectations consecutively. Recognized at corporate meetings for my marketing efforts and results. Chosen to train newly hired peers from sister communities, and surrounding region. Chosen for strategic corporate team to successfully relocate 278 residents from our closing community to sister communities and surrounding competitors. Skills Used: Leadership, continual focus on needed outcomes, strategic follow up, effective communication, problem solving, successfully utilizing company issued lead data base to obtain results. Strategic external area marketing and community relations. Marketing Strategy (20+ years)
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