Description
SUMMARY Multifaceted researcher with a doctorate in neuropsychology who has both ad agency experience and experience working for some of the largest syndicated media, marketing and pharmaceutical research companies. Uniquely combines the disciplines of science, statistics, media, marketing, advertising and computer programming. Recognized for developing innovative approaches and "expert" computer programs for identifying consumer insights, defining target audiences, segmenting markets, selecting media vehicles, quantifying brand loyalty, evaluating brand equity, and summarizing voluminous amounts of research data. Strategic thinker with proven leadership ability, outstanding communication and statistical skills, and a solid track record in terms of designing and analyzing both syndicated and custom research. To get a flavor of my breadth of knowledge and my ability to translate data into information, please hold down the control key and click on the links below which will take you to just 3 of the 19 videos that I recently uploaded to YouTube. These videos explain the programs that I have developed and my ability to evaluate and critique media and marketing approaches. "http://youtu.be/zbJnaGm0BQk" An Overview of All The YouTube Videos & the Consumer Insights & Charting Program "http://youtu.be/gIgaiqpPqQo" A Brief Summary of Each of the Top Ten Media and Market Research Fallacies "http://youtu.be/E5VFScwrnwk" PowerPoint Reports Produced by Consumer Insights & Charting Program
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