SUMMARY A highly experienced Operations Executive who has demonstrated the ability to lead diverse teams of professionals to new levels of success. Strong technical and business qualifications with an impressive track record of more than 30 years of experience in strategic planning, multi-level/multi-unit development and growth, and project/product management. Proven ability to successfully analyze an organization's critical business requirements, identify deficiencies and potential opportunities, and develop innovative and cost-effective solutions for enhancing competitiveness, increasing revenues, and improving customer service offerings. Led the operation of a nationally renowned Spa to secure $500,000 in cost savings and increased revenues of $100,000 (annualized) in a four month period. Key activities included: * Increased staff through the use of independent contractors saving employment costs * Introduced a new product line at no cost to the spa Secured new vendors/supplies instituted inventory controls and reduced employment costs while retaining staff. Designed developed and released a new product to the irrigation system industry. Efforts included formation of a Limited Liability Corporation (LLC) product design evaluation/selection of a manufacturer importing the products marketing warehousing and delivery. Products are being carried by a major hardware store a wholesale pool/spa supplier and a handful of private distributors. * Directed property management activities which included maintenance reservations lawn care housekeeping and pool services for a 58- home vacation property organization. Developed standard operating procedures and implemented various cost reduction efforts which resulted in cost savings of approximately $100,000 in a four month period. Established foundation for the start-up and operation of a window division. Efforts included business planning development of operation policies/procedures and building relationships with builders/contractors/manufacturers. Completed window-related training/certifications. * Served as a consultant to an aluminum manufacturing company with $38 million annual sales. Efforts included development of standard operating procedures redesign of staging processes product distribution and installation. * Managed a residential/commercial brokerage company to provide construction-related services and supplies. Through a network of 135 vendors/suppliers the services offered included roofing masonry flooring electrical cement etc. Customers ranged from residential/commercial to strip shopping malls. Efforts included scheduling subcontractor management budget oversight and job coordination of multiple projects. Rocco Zegarelli Page 2 * Developed and directed a national beauty salon chain with an annual sales volume of $26 million. Secured new locations managed design/construction hired/trained personnel and negotiated necessary leasing in various cities throughout the country. Key successes include: Responsible for oversight/redirection of multiple high-end salons/spas. Hired key staff established standard operating procedures improved efficiencies and operating costs within two month period. * Directed and supervised a staff of 1,000+ employees in six major cities and 86 individual locations. Activities included recruiting motivating and training staff. Through the success of these efforts turnover was limited to 7%. * Utilized market analysis in site selection allowing for day one profitability. Efforts included a review of location competition demographics and traffic flow. * Developed franchise loyalty programs to increase company's wholesale sales by 15%. * Increased gross profits 22% while reducing total inventory 15% by implementing strong operational controls. Planned organized and conducted regional and national conventions. * Developed a national educational program for management supervision and line personnel totaling over 1,000 employees. Topics addressed included sales customer service merchandising and inventory control. * Managed construction of new units resulting in a $700,000 savings through effective subcontractor management and efficient space planning. Additional success factors included relationship-building with architects developers contractors inspectors city officials and designers.

Highlights:

• Operations
• Management
• Supervision
• Public Relations
• Sales
• Construction
• Training
• Advertising
• Budgeting
• Business Development
• Business Planning
• Business Requirements
• Cost Control
• Customer Service