Results-oriented marketing professional with a demonstrated record of developing marketing campaigns and materials that generate leads, retain customers and increase revenue. Specialize in identifying opportunities to control cost while increasing service offerings. Experienced in nearly every aspect of graphic design as well as account management. Hold keen client insight into both consumer and trade markets, with a record of successfully managing brands through product launch, market expansion and turnaround situations. Known for effectively leading cross-functional teams in the creation of innovative advertising and marketing services.

COMPANY	POSITION HELD	DATES WORKED
Aquent	Area Manger	6/2007 - 5/2009
Bristol-Myers	Senior Director	6/1992 - 6/2007

SCHOOL	MAJOR	YEAR	DEGREE
SUNY Rockland	Graphic Design	1979	Associate Degree

TYPE	TITLE	URL	DESCRIPTION
Magazine	Fortune	media url	Business magazine
Magazine	Business Week	media url	Business magazine

Highlights:

• Saved more than $60 million on creative and print production costs annually. • Reduced external agency costs by up to 60% while managing more than 11,000 projects annually. • Originated intrapreneurial approach to the in-house agency business model and required the creative team to compete with outside agencies for every job. • Assisted with new technology implementation, including an online sales-material ordering technology, digital asset-management software and process, and enterprise-wide routing and approval software and process. • Honored with multiple departmental rewards, including POPAIs, Tellies, Auroras and 19 Graphic Design USA Print Awards.

Companies I like:

Schering-Plough, PepsiCo, Pfizer, Procter & Gamble AstraZeneca, Unilever, Johnson & Johnson, Colgate-Palmolive, Merck & Co., Nestl�, Wyeth, Hershey, Bayer, Kraft Foods, Novartis, William Wrigley Jr. Co GlaxoSmithKline, H. J. Heinz, Barr Pharmaceuticals

P&L responsibilities
Presentation
Ecommerce Strategy and digital marketing channels optimization - SEO, SEM, email, affiliates - for high-profile accounts.
Technology Solutions
Sales Support
Software Implementation
Requirements Analysis & Specification
Leadership

• consumer products
• creative
• print
• graphic design
• production
• packaging
• in-house
• marketing
• promotion

Headed up the in-house advertising agency, managed company brands and handled day-to-day marketing functions. Started and led a team of more than 175 employees in 5 countries and 6 locations that managed the entire creative, production and distribution processes for all company divisions. Performed new-business pitches, led more than 40 designers in their creative work and supervised up to 20 account managers in their client interactions. Handled a $40 million print and fulfillment budget and a 4,000-piece inventory. Key creative responsibilities included: * Directed creative on consumer, trade, and professional marketing materials for print and Web/interactive media. * Directed creative on consumer, pharmaceutical, and promotional packaging design. * Directed the internal video department that produced all the training and POA/sales meeting videos as well as most of the broadcast TV commercials.