Ecommerce expert, relationship builder focused on creating value for customers and product longevity for manufacturers. Years of experience has provided a deep understanding of product merchandising and best practices for achieving goals. Ecommerce expert determining product categorization, sequencing and in-season merchandising strategies based on analytics. 17.5 Million dollars in revenue. * Managed and trained 12 Web Specialist on products for launch, price, inventory, product descriptions, digital assets, categorization, upsells, cross sells, badges, and promotions. * Increased product sales year over year by 10% working with Marketplaces Amazon, eBay and Jet. * Managed price changes and reacted to product selling and drove on-line markdown strategy. * Executed optimizations to reduce bounce rate, increasing conversion rate and average order/margin value. * Negotiated and saved company $75,000 annually on photography expenses.

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Ecommerce Manager, I maintained a focus to drive sales and improve profitability. Developed a merchandising strategy to support sales, margin and profitability goals. Continued to refine outerwear assortment, core and niche business as well as cultivate the accessory business to prior success levels. Developed seasonal merchandise strategy, review collections to develop pre-season planners by dept and item plans for outerwear and key accessory styles. Reviewed item selling/stock in season and recommend reorders as needed.

• Ecommerce
• Email
• Quality Assurance
• Quality Assurance Testing
• Site Design
• Test
• Merchandising
• Web
• Web Technologies
• Buying