Description
Thoughtful creative team leader with more than 20 years of experience in creative management, concept development and brand design * Extensive background helping local, national and Fortune 500 companies achieve their marketing and branding goals * Experience working with multiple channels to frame messaging through voice, visual design, video, digital and web * Highly skilled at leading initiatives that impact the overall brand identity and direction of diverse organizations * Gifted ability to bring ideas to life, with results that significantly impact a business or organization PRINCIPAL CREATIVE BRANDCHARGE, LLC COLUMBUS, OH 1/2008 - Present Lead creative on projects for local and national clients, with an emphasis on branding and design. * Manages a team of creative professionals and the daily operations of the business, which includes local, national and Fortune 500 clients * Develops concepts for brand identity, advertising, graphic design, illustration, photography and interactive work * Leads, develops and completes project work, including logo development, brand identity, overview literature, videos, tradeshow materials and web, social, print and online marketing collateral * Partners with larger agency environments to help lead creative initiatives Standout Projects: * Emerson Network Power direct mail campaign that led to $250,000 in sales during the first week of mailing * Creative rebranding for Hynes Industries that resulted in an immediate $80,000 project for the company * Value City Furniture brand guidebook * Rebranding for American Share Insurance, Geo-Tech, Performanx and Palermo-Edwards & Cacchillo DDS Clients: CBIZ, Advanced Dental Wellness, PEC, SCHOOLSin, Red Capital, Great Lakes Window D I R E C T O R C R E A T I V E & M A R K E T I N G MAKE-A-WISH OKI, COLUMBUS, OH 9/1/15-10/2018 Lead creative responsible for bringing the mission to life and telling the stories of how a wish can impact a child, the child's family and an entire community * Led creative services, marketing and branding for the largest Make-A-Wish chapter in the country * Helped guide a brand refresh for Make-A-Wish America * Started a first-ever quarterly newsletter to create brand affinity and engage constituents throughout the year * Directed a video showcasing the Dr. Patel "Medical Impact" study, which researches and builds the case for how a wish can positively impact the health outcomes of a child * Provided direction and support that resulted in a $750,000 increase in fundraising for the BIG Wish Gala * Designed materials and merchandise that led to a 30% to 40% increase in revenue through donations * Spearheaded a new initiative to provide visual storytelling through video, Instagram and Facebook Live * Led initiative to generate funds at Make-A-Wish Day at Keeneland, resulting in $50,000 in increased revenue * Created, designed and sold materials that generated more than $45,000 in funds * Directed an initiative to generate revenue through online campaigns (The Big Give, Giving Tuesday, Season of Wishes) * Instituted several paid and organic campaigns via various social channels, along with supplemental print and media Kevin Ronnebaum ph: 614.309.0300 email: kevinr@thorough-brand.com CREATIVE DIRECTOR KELLEY COMMUNICATIONS GROUP, DUBLIN, OH 1/1996 - 11/2008 Lead creative for the agency, with an emphasis on concept and design. * Led a rebranding initiative for the Buckeye Kids Club at The Ohio State University that included creating the Kid Brutus character, an effort that increased membership from 150 to 1,500 participants * Created an internal sales campaign for Sterling Commerce that generated funds in 3 weeks rather than the projected 4 months * Developed a trade booth concept and design that won Best of Show at the NYC eCommerce Show and generated more than 1,000 leads, 50% of which were qualified * Created Fidelity Investments literature and overview materials for the Publicis Group USA 401K Plan, which won Best of Show for 401K Investment Marketing AMA "Creative Juices" Awards * Worked on various marketing and creative initiatives for the telecom industry, including Sprint, Nextel, Ameritech, AT&T and Qwest Communications * Created a two-phase sales incentive campaign for Qwest Communications * Led the creative for an LCI International sales incentive campaign to raise $4 million in 4 weeks * Rebranded the Dublin Irish Festival
Accomplishments
Highlights:
Companies I like:
Make-A-Wish, A Kid Again, The Shipyard, Creative Circle, Weber Associates, Tree Tree, Interbrand, Ologie, Apple
Job Skills
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