Wonder Cement Ltd - RK Group -Udaipur/Mumbai( 10Million tonnes Capacity) Corporate Head /Assistant Vice President Order Management Since Sept, 2017 to cont-d Significant highlights across the tenure Includes * Tasked with rebuilding the Marketing and OMC Management capacity of 11 million MT per annum & integrating the same into, Logistics, Supply Chain and Other functional areas and establishing for further expansion. * Currently Operating Road/Rail Sales & distribution responsibility for Rajasthan, Gujarat, Maharashtra, Madhya Pradesh, Haryana Delhi, Panjab, Uttar Pradesh Himachal Pradesh. * Currently Handling 70 Lakhs Tonnes/Per annum by Road to Nine State + 30 Lakhs By Rail Logistics. * Handling Green Field Grinding Project (Market projection) at Dhule (MH), MP & Haryana 6 Million Tonnes . * Currently Order Management Cell -Business Head for 9 States Operation. Reliance Cement Co Ltd - (Cement Division) Mumbai (Reliance Group with annual turnover 125000 crs) Vice President - Marketing/Strategy (National Head) Jan, 2014 to Sept, 2017 Significant highlights across the tenure with the organisation include: Marketing & Business Development * Tasked with rebuilding the Sales and Marketing capability of a 6 million Tonnes per annum Cement Business & integrating the same into Product Planning, Pricing, new product launch, Brand Promotion, Logistics and Other functional areas and establishing foundation for further expansions on the cards over next 5 years. * Identifying & developing new streams of Product concept articulating market requirements & planning for long-term revenue growth & proved 81% capacity utilization in the 1st year of business in North, Central, Eastern india * Positioned Reliance Brand in " A " Category in sales with Pricing above existing Top Brands by Rs.2-5 & proved as Perfect Brand with 12% market share in all Cluster of our Market Place. * Conducting Competitor analysis & keep abreast of market trend includes Market Share Matrix & Pricing Trend . * Managing and developing the dealer network setting up distribution strategy * Overall responsibility of P&L Pan India Sales Operation. * Initiate micro-Market based Strategy. * Implemented a Cloud-hosted GIS based Sales and Marketing Information System (GSMS) for comprehensive visualization and analysis of its sales and marketing data and operations across the areas where it has presence in India. GeoSpatial Mapping of Competition footprint . * GSMS is to offer a single point, comprehensive platform to assimilate, map, visualize and correlate data related to the entire sales and marketing operations. Brand Management * Evolve in all aspects of brand Management viz, product type & quality assessment, packaging development, pricing strategy, market placement & promotion strategy with relationship mgt. * Brand performance & analysis in relation to competition brands. * Finalization of Production House (ATL + BTL inputs) * Building Brand equity (designing + Presentation) * Finalization of PR agency, Launch + Other PR Activities. Designing and Promoting various schemes-Uddan Scheme Gold Scheme, Ton Pe Run Scheme etc Achieved 20 Lakhs Sq ft wall Painting & Shop Branding in 2 Month & achieved 150% of Trade Sales Growth Business Growth -FY16 MoM (135 Crs-280 Crs) Corporate Strategy: - * Responsible for the complete strategy road map of the Reliance Infra Road & Cement businesses with clear objectives for short term as well as long term goals. * Enhance business performance and resource utilization in group companies. * Managing strategy Plan of financial requirement - fund raising from investors, Business Plan for coming projects * Monitoring and evaluating capital employed in business as per budgeted AOP. * Create high velocity edge and strategic operational excellence through clear and simplified Process. * Drive Organization establishes its Strategy with challenges core competencies considering strategic advantages * Long-term strategy formulation and support strategy deployment through inputs from industry and risk management. * Driving long term strategic business goals within the mandate of the overall enterprise. Ensuring long term strategy is correctly reflected in the Annual Business Plan with budgetary requirement for the same. * Providing best inputs for development of key strategic initiatives, build business plan * Steering strategic sourcing through identification of cost effective vendors / suppliers for procurement with an aim of reducing cost while improving quality & reliability (achieved a remarkable cost reduction in Crores ) * Strategic Implementation with Six Sigma model is placed to evaluate & Proven the Performance as targeted (AOP) * Achieved 210% overall business Growth through Strategy & 1st year capacity utilization 79% recorded globally. People Management & Development * Manage and mentor the presales & Business Development Pan India * Responsible for performance management of the team & develop a Competitive Model " Beat the Best" * Responsible for encouraging a culture of rewards & recognition hence fostering better employee engagement & employee motivation & retentions. Project Management: - * Support project management resources to directly manage Green Field projects across the organisation, delivering within the agreed scope and timescale. * Project & Execution Rail Siding of 30KM at Plants (Maihar-MP, Kundangunj (Near Lucknow & Butibori. * In-principle approval for Reliance Rail connectivity (Infrastructure facilities Cost, construction & signalling) Logistics & Supply Chain Management * Lead Central Procurement Group for Cement Business Division: .Need Validation, e sourcing Finalization of Vendor * Currently Handling Project Procurement cost of +1000 Crores with Indigenous & Imports of capital equipments ie Mechanical, Civil & total power plant equipments with conformance to Integrated Management system. * Finalised Annual Logistics plan & built road map to achieve on time sourcing at best possible cost. * Strategy for Bulk Coal Sourcing & Supply Chain of 2 lacs ton per month. * Strategy on Securing critical Fuel Supplies Agreement (FSA) by seeking long term coal supply agreement from CIL * Handle e-Auction Scheme :-Coal distribution through forward e-Auction. * Lesioning with Central Govt for Land Acquisition & Dept. of Mines forbidding activities Govt Coal auction. Samtel Colors Ltd( A largest Colors Picture tube Mfg Co. With 70% Market Share ) -NCR Delhi Vice President - Marketing/Strategy Apr, 2002 - Jan 2014 * Heading the Colours Monitor, Computer devices CPT Sales and the Customer Service Delivery operations * Heading Avionics Marketing division to sale technologies to HAL-India, Thales-France & Honeywell. * Handle Business of 1800 Crores with 32 OEM & Regional Customers (LG, Samsung, Sony Panasonic & OEMs), * Heading of End to End Capacity Planning of PAN INDIA Network cutting across all Domains with just-in-time. * Provide technical expertise, leadership, managerial and Strategic direction with respect to Short term & long Term measures to overcome Capacity Bottlenecks establish the Team & Processes. * Interface with Marketing team to collect the info for promotional offers & share the impact on promotions on different Geographies Market Share Matrix analysis. * Enabling business growth by developing and managing a network of Channel Partners across assigned territories for deeper market penetration & reach. * Preparing annual business plan in line with the AOP for increasing customer acquisitions. Orient Cement Ltd-Hyderabad ( C.K.BIRLA GROUP with Turnover $ 2 billions Company) June, 1990 - Apr, 2002 Deputy General Manager-Marketing/ Strategy

Highlights:

• Logistics
• Supply Chain
• Distribution
• Management
• Business Development
• Integrate
• Brand Management
• Business Plan
• Competitor Analysis
• Connectivity