Areas of Expertise PR, Communications and Messaging Strategy Brand & Product Launch Media Relations Budget Management Analyst Relations Team Leadership Core Accomplishments Successfully delivered over $68 million in publicity value and over 1.7 billion impressions in a single year to agency's marquis account through broadcast, online and print coverage Secured Gartner "Cool Vendor Award" for technology client in CMP, significantly increasing brand awareness and marketshare Consistently delivered double and triple digit ROI's through top tier business media placements for clients including Zappos, Embotics, Spreadshirt, Polachi and others, elevating brand awareness and association within clients' respective industries Launched RueLaLa, the first invitation-only private sales e-commerce site for designer brands. Media coverage resulted in over 48 million impressions through placements in Associated Press, WWD, TIME, Forbes, Dow Jones, Internet Retailer, MediaPost, TechCrunch, eCommerce Times Negotiated dedicated national television segment on The Oprah Winfrey Show, exponentially increasing Zappos' brand awareness and as "more than shoes, " aligning with key business objectives Accomplishments Successfully delivered over $68 million in publicity value and over 1.7 billion impressions in a single year to agency's marquis account through broadcast, online and print coverage Secured Gartner "Cool Vendor Award" for technology client in CMP, significantly increasing brand awareness and marketshare Consistently delivered double and triple digit ROI's through top tier business media placements for clients including Zappos, Embotics, Spreadshirt, Polachi and others, elevating brand awareness and association within clients' respective industries Launched RueLaLa, the first invitation-only private sales e-commerce site for designer brands. Media coverage resulted in over 48 million impressions through placements in Associated Press, WWD, TIME, Forbes, Dow Jones, Internet Retailer, MediaPost, TechCrunch, eCommerce Times Negotiated dedicated national television segment on The Oprah Winfrey Show, exponentially increasing Zappos' brand awareness and as "more than shoes, " aligning with key business objectives

Highlights:

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TJX

• Communications
• Public Relations
• Housekeeping
• Management
• Retail
• Media Relations
• Account Manager
• Basis Business Basic using Java
• Messaging
• Social Media