Description
22+ Years Portfolio: http://david-stobbe.byethost3.com/DS-Portfolio.pdf Aug '06 (6 Years) Promoted from creative director position (2 years tenure) to lead marketing and advertising for 630 locations with 24,000 employees generating $4.6 billion annual sales. Led advertising campaign to realize 14.3% sales increase amidst enormous newfound competition. Devised and secured license agreements with professional sports teams/venues. Achieved 8% to 15% redemption of promotions vs. less than 5% industry average. Negotiated contracts for $65 million print initiative. Re-branded service business produced 55% response to marketing communications and grew sales 4-fold with 82% gross margin. Rolled out Bosch Platinum 4 campaign, won Outstanding Merchandising Award, positioning brand as #1 in category. Implemented and oversaw newspaper print initiative, including the printing and distribution of 4/C 16-24 circulars. Maintained catalog-based vendor ecommerce initiative providing online presence for performance products. Oversaw broadcast production studio, which included creating effective advertising spots for radio and television. Formulated plan for decentralized printing of weekly store sign kits, saving $2 million/year. Developed production standards to serve as guidelines for the creation of marketing materials. Designed and implemented versioning database tool that reduced design studio and fulfillment groups workload 50%. Consistently produced 20-25% annual savings for overall marketing communications budget. Created and oversaw process to ensure Sarbanes Oxley compliance. DAVID STOBBE
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