Experience Summary Corporate Communications Change Management Brand Management Corporate Sponsorship Community Relations Coop/Alliance Marketing Content & Technical Writing Graphic Design Event Execution Tradeshow Coordination Team Management Product Specialist Marketing Intelligence Market Research Media Planning Merchandising Project Management (p2) Public Relations Strategic Business Planning Sales Collateral Industry Marketing Experience Oil & Gas, Manufacturing, Retail, Power Systems: Gas Compression, EPG, Petroleum, Emergency Power, Information Management, Industrial /Heavy Construction, Pipeline, Hospitality and Entertainment industry. Accomplishments Spearheaded marketing campaigns generating brand awareness, new business development and sales growth, contributing to corporate revenue growth - $220 million to exceeding $965 million. Successfully managed annually $600,000+ marketing budget for new products introductions, product support and rental services. Saved department $250,000 annually by bringing in-house 70% of project development, graphic design and event production. * Generated $200,000 in revenue to Marketing Department annually through processing annual coop/alliance marketing reimbursements. * Responsible for developing Corporate Business Plan strategies and implementing marketing objectives across 8 business units. * Executed corporate brand management, internal and external communications, promotional materials, sales collateral, website * development and content, video production, press releases, publication articles, radio production and media placement. * Managed 9 customer industry specific trade publications story content, customer endorsements, testimonials and distribution. * Implemented Brand and Product Awareness campaigns for Cat Compact Construction product line, increasing market in SE Texas from share from 0% to 33%. (Cat Multi Terrain Loader, Skid Steer, Mini Excavator and Wheel Loader) Multiple New Product Introductions: Jungheinrich, Caterpillar, Mitsubishi, Generac, Olympian Power, Sky Trak, and Nexus. * Managed (3) corporate wide re-branding initiatives and received maximum reimbursement funding on time and under budget. * Created, developed and directed logistics for over 400+ events including corporate meetings, conferences, grand openings, sports tournaments, incentive programs, trade shows, product introductions and customer / corporate events.

Highlights:

• Communications
• Marketing Management
• Product Development
• Product Marketing
• Support
• Brand Management
• marketing
• marketing manager