T h e E c o n o m i s t - N Y C - A g i l e M a r k e t i n g O p e r a t i o n s - 6/15 - 3/16 * Created and centralized internal global digital marketing playbook and associated processes to increase efficacy * Audited existing and socialized new systems and processes to improve campaign attribution across our suite of digital marketing products (apps websites ads content creative etc.) * Coached marketing managers on the delivery of digital campaigns from scope definition to delivery into coordinating project retrospectives reporting and reconciliation critical internal departments and external partners (Ad-serving development creative strategic) to create positive collaborative relationships to deliver high quality deliverables * Evangelized marketing technology and tools and staying abreast of the evolving MarTech industry and its impact on their business on a day-to-day basis

Highlights:

• Full life cycle
• Documentation
• Video
• broadband
• Management
• Microsoft Windows
• Project Management
• Business Development
• Integrate
• Web