Description
Career Highlights * Expertise managing daily operations, startup activities, strategic business planning, account cultivation/management, marketing, production and scheduling for future releases, promotional / marketing program development and label event management. * Successfully guided company (Schizo-Tenso) through startup phase to reach $45M by orchestrating all creative activities, business management functions, production planning and negotiations to secure contract with SONY for production of major artists' work. Led all startup activities including business planning, fundraising and legal issues. Built company from the ground up to reach over $80M in annual sales growing company from one-person mail-order organization to staff of 50 engaged in providing international distribution for niche market. * Identified, pursued and contracted with over 150 wholesale / distribution accounts. Routinely service account base with new release information. Established international distribution network and provided training to sales representatives to maximize account service and support activities. * Discovered and cultivated key co-branding opportunities to boost visibility of company's new artists requested by SONY Music to produce their first Mixed Artist Christmas CD of music by major Latin recording artists (Jennifer Lopez, Marc Anthony and Ricky Martin) with additional tracks from new talent. This resulted in similar co-branding/production deals with other music companies that included music from Thalia and Santana, Enrique Inglesias). Boosted sales through development of successful marketing and business plans, traveling extensively with sales representatives and spearheading internet product/e-store development initiatives. * Captured major markets and cemented brand image conceptualized and directed production of all advertising and marketing material packaging, working closely with design company and graphics team in throughout concept phase to ensure brand consistency and momentum. Consistently promote labels through combination of highly successful events, media exposure, compelling marketing materials, co-branding activities, artist interviews, creation of website and capitalizing on industry expertise / reputation. * Secured major media placements with USA Today, New York Times, Today Show, Good Morning America and numerous international outlets as Artist Manager for SAS Inc. Negotiated special co-branding events with Virgin Mega Stores, Marlboro, Hennessey Brandy, HMV, Corte Ingles and Osborne Brandy. * Routinely gained positive media exposure for artists based on industry contacts and hands-on experience with media outlets. Extensive editorial experience includes work with Life, Ebony, Glamour Magazine, Vogue, BillBoard, RecordWorld, Jazz Music, Swing Journal and Paris Match. Served as assistant, creative director and press officer to Sid Bernstein as well as a major concert promoter / personal manager for recording artists including The Beatles, Rolling Stones and Young Rascals. * Launched entirely new international Division for Universal Records, growing sales to approximately $30M by developing effective strategies and marketing plans as well as creating informative website. * Augmented monthly sales by $2-2.5M by focusing on sale / development of new products for Unique Music Distribution. * Published Editorial-Advertising Photographer in New York Times, Time-Life, Paris match, Glamour, Vogue, Billboard, Downbeat, Jazz Music, Swing Journal, Atlantic Records, Virgin, A&M Records, Warner-WEA International, Chapel Music, SONY Music, Rolling Stone Magazine, Gibson Guitars, Universal Records, AT&T/Southern Bell and Pepsi.
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Work Experience
COMPANY | POSITION HELD | DATES WORKED |
---|---|---|
International Sales / Export Manager Unique Music Distribution | Buyer Record Haven Buyer Stratford Distributors Concert Promotion / Creative Director Sid Bernstein Enterprises | 1/ - 1/1969 |
(Confidential) | Principal Schizo Tenso Music Level Records Distribution Weekend Records | / - Present |
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Accomplishments
Highlights:
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Job Skills
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Keywords
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