Description
Marketing Work mainly on Accu-Chek brand of diabetes products including blood glucose meters lancets and test strips and insulin delivery pumps. Provide creative solutions for Healthcare Professional Patient Channel Sales Regional Portfolio and Communication divisions. Request competitive quotes from vendors including printers photographers and illustrators directed photographers and illustrators manage projects present creative to internal clients and stakeholders. * Led major project product launches including unique soup bowl concept for Accu-Chek Expert and intriguing testing selfie campaign for Accu-Chek Connect utilized by other global affiliates including South Africa and Australia. Executed marketing vehicles ranging from logo and packaging design to brochures ads sales sheets and point of purchase materials. * Developed product instructional and testimonial videos and online broadband spots from storyboard to post production generating 1.5M click throughs in recent digital video campaign for Accu-Chek Connect 'Testing Selfie' campaign. Utilized Scroll Motion platform to create interactive sales aids (ISA) for field staff to detail from IPad. Designed ISA for Check My Cost counting minutes / hours / days HCP would save from patients having incorrect insurance coverage resulting in call backs using introduction sequence.
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