Description
SUMMARY: Twelve years of both B2B and B2C product marketing into the industrial and commercial sectors. Boosted internal and external product and brand awareness through strategic advertising, exhibitions, email communications, social media and PR actions. Developed and/or executed marketing penetration strategies with area and national account sales teams. Engaged in market research including opportunity, competitive, and channel analysis in addition to distributor and end user requirement analysis. ACCOMPLISHMENTS: Business Development: * Developed tool category marketing strategy which increased incremental sales by $18,000/month (outside of work scope) * Created and designed multi-media based early warning fire detection system training program which increased number of trained personnel by 400% and decreased subsequent technical support inquiries by 80% * Awarded two high-profile bids from the Architects of the Capitol, Washington DC, for early warning fire detection systems: 1. Capitol Visitor's Center renovation project - Sold system, designed layout and performed flow calculations - System used to protect the Declaration of Independence 2. Senate Committee Meeting Room renovation project - Sold system, designed layout and performed flow calculations Channel Marketing / Branding: * Launched two POP display programs reducing costs by over 35% and 50%, respectively, through re-design and re-sourcing * Reduced potential tradeshow costs billed by exhibition house by over $80,000/yr. * Exceeded 2016 social media target (2015 + 21%) by over 12% * Spearheaded project for sales flyer development which allowed distributors and salesman to easily create custom collateral 1. Increased number of distributor sales promotions by nearly 50% 2. Decreased production time and lowered outsourced graphic design expenditures Technical Writing / Design: Authored multiple published articles and advertorials: (additional samples available) * Torque vs. Tool Life: https://www.readoz.com/#/viewer*id=Zpbr4r4QkxrTyH& page= 57 * Impact Wrench Innovations: http://epub.southcomm.com/pten/Professional_Tool_And_Equipment_News_August_2016/index.html#/48/ * Proper Wheel Torquing Solutions: https://www.readoz.com/#/viewer*id=bfvJj1SPD66Afw& page= 39 * Preventing Clean Room Contamination from Fire: http://electroiq.com/blog/2004/04/preventing-cleanroom-contamination-from-fire/ Credited by Nuclear Regulatory Commission (NRC) in assisting with new National Fire Protection Association (NFPA) 805 codes specifying the minimum fire protection requirements for light water nuclear power reactors during all phases of plant operation: * Authored section of code detailing various methods of early warning aspirating fire detection systems
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