COVER LETTER: Drew Nelson Sussex, NJ www.linkedin.com/in/DrewNelsonResearchMarketing drewnelson1761@gmail.com or drewnelson_nmr@yahoo.com 973.222.9276 Just a fragment of my qualifications and background: Spent ten plus years working within Nielsen Media Research, national and international media consulting business, NBC, CBS, CW, and Univision. An unparalleled understanding from top to bottom - Stat Research, Methodology, Marketing, Field Operations, Survey Design, Sample Selection, Recruitment, Weighting, Universe Estimates, Viewer Assignment Modeling, Employee Management and Training, Presentation Design and Execution, Digital, and Convergence Strategies. At Nielsen Media Research, media consulting business, Station Groups, and Univision presented to, consulted with, trained, and marketed to many CEOs, VPs, GMs, NSMs, LSMs, Research Directors, Research Managers, AEs, and clients both nationally and internationally. Concerning the complicated, intricate, convoluted, and intertwined processes, procedures and methodologies that ultimately define KPIs, generate ROI, and increase ratings and ultimately revenues. The above positions involved significant daily usage of industry standard qualitative, quantitative, and psychographic analytical software tools such as but not limited too - Nielsen Answers, NLTV, NNLT, NPower, Arianna, Grabix, Rentrak, Kantar, DirectHeat, Simmons, Scarborough, Polk, Pew Research, Forrester Research, AdConnections, WideOribit, comScore, Google Analytics, Online Communities, Winmo, and Geoscape. As well as a skilled user of the entire MS Office 2016 BI suite. For example, Power Pivot Tables, Pivot Charts, Power Query, Power Map, and PowerPoint expert. Once the data analyses were completed, then proactively present and recommend strategies to increase sales, ratings, and fair share to industry groups, clients, CEOs, GMs, National and Local Sales Managers, Station Dept. Heads, and Account Executives. Responsible for numerous complicated custom surveys, multi-million dollar projects/budgets, and sizeable all essential company marketing presentations. With an extensive background and skill sets I can find/dig for the big data down to the minuscule data. Then present to a wide variety of audiences, e.g., CPG, Automotive, Healthcare, and Financial etc. Applying the foremost understandable comprehensible data story, Size of the Prize, and demonstrate the ROI to all levels of internal company groups, external groups, prospective and current clients, and data vendors at times audiences exceeding 500 plus. Sincerely, Drew Nelson

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