Occupation:Marketing manager |
Location:Randleman, NC |
Education Level:High School/GED |
Will Relocate:YES |
Description
Career Focus Creative and pro-active Marketing Manager with a successful career in product marketing, promotions, public relations, project and communications management. Accomplishments Client Interface * Work in close collaboration with clients of all levels - direct customers, account representatives, national accounts. Branding & Marketing * Managed the brand image of Greensboro Auto Auction and GAA Classic Cars * Lead the development and launch of three websites. * A part of the development team for new endeavors, specifically GAA Classic Cars. * Manage a team to define and develop new marketing strategies and avenues. * Wrote marketing copy including scripts, ads, company documents, web text. * Executed all the pieces of a marketing plan including negotiation, development, implementation and analysis Management * Directed marketing team of 11 direct reports * Supervised creation of marketing strategies/plans and ensured operations were timely and dealer focused. Media included print Negotiated, Developed and Implemented Media plans in seven (7) market areas in North radio magazines and television. Worked closely with area media representatives as well as regional and national account representatives from ad agencies and manufacturer liaisons. Wrote and Developed scripts and creative for both radio and television. Instrumental