Description
Create and implement policies and procedures including training customer programs & system manuals along with Sales/Production handbooks & meeting/training presentations for entire company. Manage internal communications amongst departments to resolve company issues resulting in increased efficiency productivity workflow and employee morale. Responsible for the active recruitment evaluation motivation and termination of production staff. Created successful business plans and assist in start up funding processes. Key Achievements: Developed guidelines/processes and directed online marketing and advertising campaigns that included data mining and customer service for major accounts including American Express Ford Siemens Carnival Cruise Lines Marriott Hotels DHL and NCAA. Created procedures and managed workflow between offices in the U.S. Brazil and Mexico City to handle all our promotional advertising and E-business business. * Managed complexities of new business initiatives including business licensed content integration and multi national office expansion Essential to the recruiting of new AE's (acc't exec's) in the capacity of sales resources and production support/needs to ensure all facets of advertising and marketing procedures were satisfied. * Produced company-wide weekly forecast reports to facilitate company funding and to ensure the timely invoicing of open orders to increase cash flow. * Directed initiatives to improve relations with existing TV advertising clients to obtain optimal pricing for online inventory and campaign management that increased company profit margins. Consulted for Kahzam Inc. which entailed writing the business plan the marketing plan and acquiring the research for its investors.
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