Browse Career Research in Marketing & Advertising
Marketing & Advertising Career Research
Augmentix
Accountable for $250K budget for development and execution of online/print advertising, PR, tradeshows, sales support, lead generation programs, web and collateral materials messaging, partner co-marketing projects, and agency management. Defined and implemented revised corporate positioning statements and collateral standards. Current consulting role for development of testimonials program.
Avg. Salary: $100,000 · Company Rank: Not Available
Dell
Accountable for print advertising, field support and direct mail, and marketing programs for the Federal Government, Education (K12 and Higher Education), Healthcare, and State/Local Government market segments. Day-to-day management of creative agencies, metrics tracking, analysis and reporting, input gathering, content development, and corporate brand/identity compliance. 100% market development funds budget from partners...
Avg. Salary: $100,000 · Company Rank: Not Available
TX Engineering Foundation
Day-to-day marketing and operations of multiple programs to enhance math competency of students and teachers in Texas. Wrote grants to secure funding and managed development of teacher training programs. Defined and executed 23 annual statewide math competition events, and developed and taught marketing seminars to professional member engineering firms.
Avg. Salary: $100,000 · Company Rank: Not Available
Infraworks, Corp. (Security Software Start-up)
Directed marketing communications and lead generation program strategies, definition and execution. Developed corporate identity and collateral standards; sales and product training programs; and web content requirements. Executed company’s launch to the trade press at New York “Upside Event”.
Avg. Salary: $100,000 · Company Rank: Not Available
Tivoli Systems (Enterprise software)
Defined web-based tools and customer support communications process improvements for worldwide internal and external stakeholders. Selected for taskforce to define improved corporate-wide employee communications processes. Recognized for outstanding performance, completing project within timeline and under budget. Functioned as team lead for content requirements and management of development staff for Worldwide Customer Sup...
Avg. Salary: $100,000 · Company Rank: Not Available
KeyTrak, Inc. (Hardware/Software Security Systems Vendor)
With $200K budget, repositioned company as a market leader by improving brand identity through collateral redesign, public relations, channel support, and lead generation activities to make the company more attractive for acquisition.
Avg. Salary: $100,000 · Company Rank: Not Available
NewsLetters Plus (Marketing Communications Agency
Defined and managed the execution of (client) BellSouth’s e-commerce direct mail and event product launches to financial, government, and education markets with budget of $80K. Leads generated $1.3 million in sales over three-day event.
Avg. Salary: $100,000 · Company Rank: Not Available
Rockwell Automation
Identified need to standardize European Marcom activities. Reduced agency representation 12 to 2 for total cost savings of $1 million; and improved corporate brand identity. Allocated and tracked results of a worldwide $12.4 million marketing budget. Improved and standardized product launch planning processes, collateral identity standards, sales channel support, and lead generation activities.
Avg. Salary: $100,000 · Company Rank: Not Available
Broyhill Furniture Industries, Inc
Selected agency and managed company’s first consumer advertising efforts with a budget of $7.5 million and staff of 14.
Avg. Salary: $100,000 · Company Rank: Not Available
Square D Company
Consolidated 7 advertising departments into 1 focused on marketing communications functions; developed and executed strategic and tactical communications plans for 11 product lines (with multiple sales channels) in a $500 million business unit. Budget accountability of $5.2 million and staff of 13.
Avg. Salary: $100,000 · Company Rank: Not Available
