White Good Agency Work Values

Daily Duties at White Good Agency:

Responsible for the following clients' public relations strategy and programs: 1. National Kitchen & Bath Association (NKBA), its Kitchen & Bath Industry Show (KBIS), and the Association's Education Initiatives 2. Living in Place Insitute (LIPI) • Consistently grew media views and ad equivalency value for NKBA (National Kitchen & Bath Association & KBIS) quarter over quarter, for the life of the account • Managed and audited photography and video assets for category and product representation, ensuring available assets are refreshed and evolving and meeting media requests • Hosted press conferences, media receptions, media lounges, and in-booth media interviews at KBIS, host to more than 90,000 attendees in the kitchen and bath industry • Wrote press releases, eblasts, video scripts, and production/event schedules

What they like about White Good Agency:

You give high priority to hiring firms with prestige. Market reputation and prestige of a firm may be determined through on-line research, and conversations with individuals working in your target industry. Note that firms "in the public eye" receive a great deal more critical publicity and attention than those operating with more anonymity. So as you assess your employment opportunities, be sure to seek out the positive aspects of the firm's reputation in addition to noting negative publicity the company may have received.

Tags

Asset Management, Management, Planning, Strategic Planning, Adobe, Business Development, Communications, Leadership, Marketing Management, Content Marketing, Public Relations, Advanced Excel, Advanced PowerPoint, Asana, iMeet Central, Image Relay, Editorial and Creative Direction

Skills

Team leadership, Strategic Planning, Business Development, Multi-day Conference & Event Production, Brand Positioning Strategy, Content Creation, Editorial Management, Publishing - All Departments, Training & Professional Development, Research & Product Training, Innovation and Product Development, Excellent Oral & Written Communication, Photo & Video Production (Corporate), Publication Start-Ups, National Product Launches, Writing & Editing, Conflict Resolution, Active Listening, Advanced Microsoft Excel, Advanced Microsoft PowerPoint, Asana, iMeet Central, Workfront, PR Database: Meltwater, Cision, Image Relay, InCopy, Adobe Professional for Editing, Media Trained

These are some of the questions we asked our climbers about their experiences with White Good Agency: