Alpha Dog Advertising Work Values

Daily Duties at Alpha Dog Advertising:

• Launched the agency’s Public Relations division Jan 2020; developed the agency’s public relations product and service offerings • Write and execute comprehensive public relations programs aimed to garner non-paid editorial placements as part of a PESO (paid, earned, shared, owned) strategy • Manage and audit photography and video assets for category and product representation, ensuring available assets are refreshed and evolving • Enhance exposure opportunities and control large, strategic messaging programs • Write authoritative feature articles and blogs, optimized for SEO

What they like about Alpha Dog Advertising:

A hiring company that offers alternative approaches to pay, performance bonuses, and/or equity in the firm is very attractive to you. You're generally less interested in working for an organization offering only traditional, salary-based compensation, one with limited opportunity to acquire equity in the firm, or one that does not actively promote skill development. In addition, you are more likely to choose a company that offers a variety of internal career options, with defined career paths. You view the learning of new skills and development of your expertise as key to your career advancement. These aspects of an organization may become even more important to you as you progress in your field, and are especially critical if you change career or occupation.

Tags

Asset Management, Management, Planning, Strategic Planning, Adobe, Business Development, Communications, Leadership, Marketing Management, Content Marketing, Public Relations, Advanced Excel, Advanced PowerPoint, Asana, iMeet Central, Image Relay, Editorial and Creative Direction

Skills

Team leadership, Strategic Planning, Business Development, Multi-day Conference & Event Production, Brand Positioning Strategy, Content Creation, Editorial Management, Publishing - All Departments, Training & Professional Development, Research & Product Training, Innovation and Product Development, Excellent Oral & Written Communication, Photo & Video Production (Corporate), Publication Start-Ups, National Product Launches, Writing & Editing, Conflict Resolution, Active Listening, Advanced Microsoft Excel, Advanced Microsoft PowerPoint, Asana, iMeet Central, Workfront, PR Database: Meltwater, Cision, Image Relay, InCopy, Adobe Professional for Editing, Media Trained

These are some of the questions we asked our climbers about their experiences with Alpha Dog Advertising: