Comcast Work Values

Daily Duties at Comcast:

Responsible for developing marketing strategy for multi-billion dollar B2B business unit for Internet, data, voice, TV and complementary services. Content Marketing Built a world-class B2B content marketing platform to drive engagement and educate prospects and customers. • Developed the Comcast Business Community, a content hub for prospects and customers through thought leadership and educational content with traffic averaging 100,000 views per month • Developed a process to recruit internal and prominent third party authors to create content with proven high engagement. Over 1500 articles. • Built an Integrated SMB Program that included a nationwide contest, custom event delivering over 400 earned media stories over three years • Developed high performing digital media campaigns, consistently beating benchmarks by at least 200%, with leading edge digital platforms such as LinkedIn, IDG, Outbrain, Inc., Entrepreneur and TechTarget • Launched social media for the business unit growing LinkedIn and Twitter follower bases from zero to over 75,000 and 95,000 respectively in just two years • Launched a social selling program for 2,000 sales reps that included LinkedIn profile optimization, content sharing and social selling education • Provided strategic direction for annual media and creative plan integrating it with content plan to drive sales in the SMB and Enterprise segments • Business lead on public relations, analyst relations and customer win strategy and execution Product and Channel Marketing • Managed the Product and Channel Marketing team responsible for go-to-market strategy and implementation for all products including messaging and channel enablement for SMB, enterprise and indirect channels • Developed integrated programs targeting the SMB and enterprise segments • Designed and constructed a 7,000-square foot Executive Briefing Center in Chicago where first year revenue from briefings resulted in an eleven-month payback • Build a cross-channel integrated marketing platform to enable lead nurturing • Developed a series of cross-channel platforms for customer-facing content delivery, print-on-demand, lead referral programs • Managed several rebranding efforts ensuring that the new brand was implemented all the way through the organization including brand elements, messaging and the employee adoption

What they like about Comcast:

A hiring company that offers alternative approaches to pay, performance bonuses, and/or equity in the firm is very attractive to you. You're generally less interested in working for an organization offering only traditional, salary-based compensation, one with limited opportunity to acquire equity in the firm, or one that does not actively promote skill development. In addition, you are more likely to choose a company that offers a variety of internal career options, with defined career paths. You view the learning of new skills and development of your expertise as key to your career advancement. These aspects of an organization may become even more important to you as you progress in your field, and are especially critical if you change career or occupation.

Tags

Communications, Marketing Management, Social Media, Digital Marketing, Advertising, Branding, B2B, Business to Business, Marketing Analytics, Public Relations, Marketing Communication, Content Marketing, Media

Skills

Strategic Planning, Branding, Social Media, Digital Marketing, Advertising, Marketing Analytics, Public Relations, Marketing Communications, Content Marketing, Marketing Research, Media, Resource Planning, Acquisition & Retention, Direct Marketing, Event Marketing, Incentives and Promotions, Enterprise Marketing, SMB Marketing

These are some of the questions we asked our climbers about their experiences with Comcast: