The Pennsylvania State University Work Values

Daily Duties at The Pennsylvania State University:

Currently responsible for driving revenue growth within the Military, Corporate and Government audience segments for Penn State’s online campus. I accomplish my goals through a deep understanding of sales & marketing techniques, audience segmentation and market trends. More specifically, I provide senior-level leadership in the following areas: Led several teams of cross-functional subject matter experts in the areas of student process-improvement, lead generation & recruitment, contract reviews and new-client onboarding Led the annual planning process, consisting of P&L review, enrollment forecasting, budgeting, scope of work planning and the development of strategic Sales & Marketing Plans Led the planning & execution of responsive landing pages, microsites and conversion optimization Led the execution of several branding & audience segmentation market research projects Skillfully translated market research insight and website analytics into strategic growth strategies Consumption of lead attribution models and KPI analysis to execute media planning & buying initiatives via an omni-channel mix of SEO/SEM, email, digital, social media, event marketing, traditional and owned media to drive and optimize conversions through the prospect/student life-cycle

What they like about The Pennsylvania State University:

A hiring company that offers alternative approaches to pay, performance bonuses, and/or equity in the firm is very attractive to you. You're generally less interested in working for an organization offering only traditional, salary-based compensation, one with limited opportunity to acquire equity in the firm, or one that does not actively promote skill development. In addition, you are more likely to choose a company that offers a variety of internal career options, with defined career paths. You view the learning of new skills and development of your expertise as key to your career advancement. These aspects of an organization may become even more important to you as you progress in your field, and are especially critical if you change career or occupation.

Tags

Marketing, Advertising, Strategy, Website, Leader, Email Marketing, Mobile Marketing, Market Research, Ecommerce, Digital Marketing, Online Marketing, Social Media, Sales Strategy, Strategic Account Planning, Branding, Business Development, Positioning, SEO, SEM

Skills

Strategic Business Planning, Branding, Project Management, Media Planning, Media Buying, Team Building, Leadership, Direct Response Marketing, Marketing Automation, Email Marketing, Start-Up & High Growth Markets, Public Speaking & Presentations, SEO Strategies And Techniques, Ecommerce, Advertising, Digital Marketing, Marketing Strategy, Market Research, Positioning, Social Media

These are some of the questions we asked our climbers about their experiences with The Pennsylvania State University: