Cablevision Work Values

Daily Duties at Cablevision:

• Developed and managed all acquisition and retention efforts for the Optimum Rewards Program; Cablevision’s staple loyalty product among customers with Internet, Video, and Phone service. • Increased the rate of monthly enrollments consistently to record levels; 200% over baseline and successfully secured over 100 new partnerships and launched over 150 promotions a year. • Leveraged the company’s assets (e.g., Radio City Music Hall, Madison Square Garden, Rockettes, NY Knicks, NY Rangers, etc) to create experiential rewards (“Unique Experiences”) and large-scale consumer events. • Identified and negotiated strategic partnerships and sponsorships (with retailers, cable networks, restaurants, family attractions, travel providers, etc) to create compelling benefits, discounts and rewards for the program in order to maximize revenue, profit and customer satisfaction. • Coordinated with Legal on contract deal points ensuring compliance and favorable terms for the company. • Assembled the annual marketing calendar consisting of themed promotions (e.g., “Back to School”), VIP meet/greet events (at entertainment and sports venues) and partner benefits such as dining/shopping discounts. • Conceptualized and launched unique sweepstakes/contests to incite program interest and generate memberships. • Conducted extensive customer research (via online surveys and focus groups) and leveraged data to enhance the program and improve the overall CRM process. • Effectively utilized demographics and psychographics data (e.g., Cohorts lifestyle data) to create and align relevant offers/promotions by target segments and improve acquisition response rates and member engagement. • Worked within the scope of a multi-million dollar budget and managed the distribution channels (email, direct mail, web, events, mass media, social media, third party marketing channels, etc.) to cost effectively target the program to prospects and existing customers continually improving conversion rates; CPA, web clicks, etc. • Reengineered the functionality, features and content of the program website to enhance the overall visitor experience and delivery of program benefits. • Coordinated with cross-functional teams (Public Relations, Customer Service, Sales, etc) and other key stakeholders (internal/external) to ensure effective program implementation and marketing communications. • Steered the department in leveraging emerging technologies (e.g., mobile media, social media, etc) in order to maximize audience reach and program engagement; e.g., text alerts, “short code” messaging, IP targeting, etc. • Collaborated closely with the analytics and research teams to identify and drive new strategic opportunities, develop and test new approaches, and build the program metrics to measure program success. • Managed customer service issues, developed QA and escalation processes consistent with industry best practices.

What they like about Cablevision:

You give high priority to hiring firms with prestige. Market reputation and prestige of a firm may be determined through on-line research, and conversations with individuals working in your target industry. Note that firms "in the public eye" receive a great deal more critical publicity and attention than those operating with more anonymity. So as you assess your employment opportunities, be sure to seek out the positive aspects of the firm's reputation in addition to noting negative publicity the company may have received.

Tags

PARTNERSHIPS, Rewards, Loyalty, Business Development, Strategic Alliances, Direct Marketing, Hispanic Marketing, Bilingual (English/Spanish), Field Marketing, Retention, Acquisitions, Memberships, Financial Services, Media/Entertainment, Promotions, Event Marketing, Grass roots, Car rental, Travel industry, Credit cards, Cobrand, Marketing Director, VP Marketing, Director Partnership Marketing, VP Partnership Marketing, Director Strategic Alliances, VP Strategic Alliances, Director Business Development, VP Business Development, Director Rewards/Loyalty Marketing, VP Loyalty/Rewards Marketing, Director Events Marketing, VP Events Marketing, Director Hispanic Marketing, VP Hispanic Marketing, Director Brand Management, VP Brand Management, Director Marketing Communications, VP Marketing Communications

Skills

Technology Solutions, Sales Support, Software Implementation, Requirements Analysis & Specification, Leadership , Bilingual (English/Spanish), MS Office Excel, Word, PowerPoint, Proposal Writing, Detail oriented, Creative, Team leader, Business development, Sales

These are some of the questions we asked our climbers about their experiences with Cablevision: