Allen Sportswear Inc. Custom Team Sportswear Manufacturer Work Values

Daily Duties at Allen Sportswear Inc. Custom Team Sportswear Manufacturer:

Provide strategic direction, marketing plan development, and brand strategy to drive sustainable, profitable growth in economic recession and highly competitive market. Lead team of four direct reports. - Instituted strategic planning process to facilitate annual business plan development, with key strategies, consumer research, sales/budget forecasts, execution plans, and success metrics. - Contributed to 17% growth in revenue and 34% increase in gross profit over previous year by spearheading development of innovative guerilla marketing campaign, including CRM strategies, to penetrate highly competitive team sports apparel market. - Drove website traffic, enabled customer interactions, and gained free advertising opportunities by developing, launching, and linking Facebook fan page and Twitter account to corporate website, plus developing online commercial/video advertisement. - Conceptualized, designed, produced, and launched highly interactive design-it-yourself/e-commerce website that has received positive client feedback and favorable critique from SEO company.

What they like about Allen Sportswear Inc. Custom Team Sportswear Manufacturer:

Organizations with strong, centralized leadership are particularly attractive to you. You require a work environment with leadership that aggressively seeks to expand and grow the business and does so in a visible and decisive manner. In general you prefer to work in an environment in which there is a strong link between leadership, its actions, and a strong set of company-wide values.

Tags

OTC Healthcare, Senior Brand Manager, Brand Director, Marketing Manager, Product Manager, Brand Marketing Manager, CPG, Food, Beverages, Vitamins, Nutritional , Children's , Consumer Healthcare, Packaged Consumer Goods, Brand /Marketing Strategy, Campaign Development, Brand Positioning, Brand Messaging, Integrated Marketing Campaigns, Market Expansion, Brand, Product, Brand Differentiation, Consumption Habit Creation, Website Development, New Product Development, New Product Launch, Project Management, Customer Segmentation, Market Research, Consumer Research, Packaging, Pricing, Customer Relationship Management, CRM, Social Media Marketing, Portfolio Management, Brand Management, Product Management, Business Planning, Strategic Planning, Strategic Business Planning, Innovation, Innovative Business Improvements, Creativity, Analytical Thinking, Innovative Solutions, Creative Solutions, Brand Loyalty, Customer Loyalty, Brand Love, Promotions, Brand Activation, Nutraceuticals, Global Brand Director, Bachelor's Degree, OTC, Out-of-the-box, Chicago, Atlanta, New Jersey, North Carolina, New York, California, Teens, Ice Cream, Confectioneries, Chocolates, Infant Formula, Carbonated beverages, Loyalty Building, Iron supplements, Calcium Supplements, Frozen Novelties, Global Brand Manager, Senior Product Manager, Brand Manager, Fortune 500, FMCG, Direct Reports

Skills

Market Expansion, Integrated Marketing Campaigns, Brand Positioning and Messaging, Marketing Strategy/ Campaign Development, Brand, Product and Portfolio Management, Brand Differentiation, Consumption Habit Creation, Website Development, New Product Development and Launch, Project Management, Customer Segmentation Strategies, Market/ Consumer Research, P and L Management, Packaging and Pricing, Social Media Marketing, Customer Relationship Management (CRM), Innovative Solutions/ Business Improvements, Analytical thinking, Creative Thinking, Strategic Business Planning

These are some of the questions we asked our climbers about their experiences with Allen Sportswear Inc. Custom Team Sportswear Manufacturer: