Universal Robina Corporation Asia’s Leading Cpg Food Company With 1,500 Employees And $1 B In Annual Revenue Work Values

Daily Duties at Universal Robina Corporation Asia’s Leading Cpg Food Company With 1,500 Employees And $1 B In Annual Revenue:

Embraced challenge to grow enrobed chocolates category and spearhead product penetration in dominant molded chocolates category. Formulated and implemented marketing/advertising strategies and programs. Developed, packaged, and branded new products. Conducted brand/category analysis and market/consumer research. Managed annual budget and P&L. - Launched new product to reach 90% of flagship brand’s sales within just four months on market by developing new product, packaging, merchandising materials, nationwide sampling, and TV ad campaign, as well as ensuring sufficient stock levels during launch. - Grew market share of product portfolio from 60% to 85% by developing and deploying mega branding program to revitalize and effectively differentiate portfolio’s five different brands. Program included trade merchandising, packaging, and TV/radio ad campaign that won Third Place in 1999 National Ad Congress. - Obtained corporate approval for three new product launches and US$5.7M manufacturing equipment purchase by conducting marketing, technical, and financial feasibility study for new product category penetration. - Secured product placement in key supermarkets by developing and introducing three-bar consumer pack in theft-prone pouch easily displayed in self-service outlets and supermarkets.

What they like about Universal Robina Corporation Asia’s Leading Cpg Food Company With 1,500 Employees And $1 B In Annual Revenue:

You highly value a work environment built on a formal structure, rules, and regulations. You do not enjoy the unpredictability of shifting priorities and deadlines that upset your routine. You require and enjoy direction, input and accountability as part of your work environment. You have a strong need to participate in making key decisions and feel left out if your superiors or co-workers do not seek your input when making decisions. You thrive on providing good customer service to both internal or external customers, and doing so makes you feel good.

Tags

OTC Healthcare, Senior Brand Manager, Brand Director, Marketing Manager, Product Manager, Brand Marketing Manager, CPG, Food, Beverages, Vitamins, Nutritional , Children's , Consumer Healthcare, Packaged Consumer Goods, Brand /Marketing Strategy, Campaign Development, Brand Positioning, Brand Messaging, Integrated Marketing Campaigns, Market Expansion, Brand, Product, Brand Differentiation, Consumption Habit Creation, Website Development, New Product Development, New Product Launch, Project Management, Customer Segmentation, Market Research, Consumer Research, Packaging, Pricing, Customer Relationship Management, CRM, Social Media Marketing, Portfolio Management, Brand Management, Product Management, Business Planning, Strategic Planning, Strategic Business Planning, Innovation, Innovative Business Improvements, Creativity, Analytical Thinking, Innovative Solutions, Creative Solutions, Brand Loyalty, Customer Loyalty, Brand Love, Promotions, Brand Activation, Nutraceuticals, Global Brand Director, Bachelor's Degree, OTC, Out-of-the-box, Chicago, Atlanta, New Jersey, North Carolina, New York, California, Teens, Ice Cream, Confectioneries, Chocolates, Infant Formula, Carbonated beverages, Loyalty Building, Iron supplements, Calcium Supplements, Frozen Novelties, Global Brand Manager, Senior Product Manager, Brand Manager, Fortune 500, FMCG, Direct Reports

Skills

Market Expansion, Integrated Marketing Campaigns, Brand Positioning and Messaging, Marketing Strategy/ Campaign Development, Brand, Product and Portfolio Management, Brand Differentiation, Consumption Habit Creation, Website Development, New Product Development and Launch, Project Management, Customer Segmentation Strategies, Market/ Consumer Research, P and L Management, Packaging and Pricing, Social Media Marketing, Customer Relationship Management (CRM), Innovative Solutions/ Business Improvements, Analytical thinking, Creative Thinking, Strategic Business Planning

These are some of the questions we asked our climbers about their experiences with Universal Robina Corporation Asia’s Leading Cpg Food Company With 1,500 Employees And $1 B In Annual Revenue: