Abbott Nutrition Work Values

Daily Duties at Abbott Nutrition :

Directed business development for pediatric milk brands, GainPlus and PediaSure, as well as OTC brands, Cecon Vitamin C and Selsun Blue. Developed, packaged, and branded new product formulations. Performed brand, category, market, and consumer research and analysis. Formulated and introduced marketing, advertising, and ethical strategies and programs. Managed annual budget and P&L. - Positioned Cecon Vitamin C product as strong contender for company’s International Marketing Excellence Award by implementing creative media placements and sales incentive program that drove 60% increase in sales. - Met year one sales forecast in first six months of launch by developing and launching GainPlus milk product with compelling brand strategy, informative packaging, major TV and print campaign, consumer sampling, ethical campaign, physician giveaways, and launch event targeting pediatricians. - Created new business opportunity by developing revitalization program for Selsun Blue that divided brand into two product categories, medicated/therapeutic and cosmetic anti-dandruff product lines.

What they like about Abbott Nutrition :

Working for a company with an emphasis on social values and helping society is a clear and important priority for you - a critical factor in who you choose to work for. In contrast to other factors, you place an organization's reputation for fairness and concern for the community above most other aspects of the company. As you search for a new job opportunity, it is usually possible to find out if the company is involved in the community and/or if it is addressing problems and issues in society. Pay special attention to non-profit organizations and those specifically involved in social action. Moreover, speaking with current and former employees should enlighten you to perceptions of the fairness of the company's leaders and the treatment of employees.

Tags

OTC Healthcare, Senior Brand Manager, Brand Director, Marketing Manager, Product Manager, Brand Marketing Manager, CPG, Food, Beverages, Vitamins, Nutritional , Children's , Consumer Healthcare, Packaged Consumer Goods, Brand /Marketing Strategy, Campaign Development, Brand Positioning, Brand Messaging, Integrated Marketing Campaigns, Market Expansion, Brand, Product, Brand Differentiation, Consumption Habit Creation, Website Development, New Product Development, New Product Launch, Project Management, Customer Segmentation, Market Research, Consumer Research, Packaging, Pricing, Customer Relationship Management, CRM, Social Media Marketing, Portfolio Management, Brand Management, Product Management, Business Planning, Strategic Planning, Strategic Business Planning, Innovation, Innovative Business Improvements, Creativity, Analytical Thinking, Innovative Solutions, Creative Solutions, Brand Loyalty, Customer Loyalty, Brand Love, Promotions, Brand Activation, Nutraceuticals, Global Brand Director, Bachelor's Degree, OTC, Out-of-the-box, Chicago, Atlanta, New Jersey, North Carolina, New York, California, Teens, Ice Cream, Confectioneries, Chocolates, Infant Formula, Carbonated beverages, Loyalty Building, Iron supplements, Calcium Supplements, Frozen Novelties, Global Brand Manager, Senior Product Manager, Brand Manager, Fortune 500, FMCG, Direct Reports

Skills

Market Expansion, Integrated Marketing Campaigns, Brand Positioning and Messaging, Marketing Strategy/ Campaign Development, Brand, Product and Portfolio Management, Brand Differentiation, Consumption Habit Creation, Website Development, New Product Development and Launch, Project Management, Customer Segmentation Strategies, Market/ Consumer Research, P and L Management, Packaging and Pricing, Social Media Marketing, Customer Relationship Management (CRM), Innovative Solutions/ Business Improvements, Analytical thinking, Creative Thinking, Strategic Business Planning

These are some of the questions we asked our climbers about their experiences with Abbott Nutrition :