Wyeth Consumer Healthcare Work Values

Daily Duties at Wyeth Consumer Healthcare:

Joined this company to build and manage business for children’s multivitamins, mineral supplements, calcium supplements, and adult multivitamins. Created and launched marketing/advertising strategies and programs. Developed product formulations, brands, and packaging. Conducted consumer research and brand/category analysis. Managed $400K annual budget, P&L, and staff. - Established Incremin as dominant leader in iron supplements market with 65%+ growth in unit sales, 430%+ overachievement of net direct income target, and nearly 100% increase in volume share. Transitioned product from multivitamin to iron supplement segment, and relaunched product into OTC market with TV ad campaign and upgraded packaging/merchandising materials. - Led Incremin to achieve 52% dominant prescription share for iron supplements by reinventing physician promotions to create synergies between ethical and consumer positioning. - Elevated Children’s Clusivol to leading market position with 17% value share, 33% growth in unit sales, 39% improvement in net direct income, up to 10% increase in TOM awareness, industry-high retention rate at 32%, and 48% market growth versus 16% market average. Attained by driving increase in production capacity, strengthening product story, launching TV campaign, and mounting on-pack bundling promotion. - Played key role in Clusivol’s industry recognition with National Consumer’s Choice/Excellence Award for Best Children’s Vitamin Brand (2002 and 2003) and Consumers Excellence Award for Top Children’s Vitamin Brand of the Year (2002 and 2003). - Grew sales 15% by establishing Children’s Clusivol as first major multivitamin brand to launch nationwide on-pack bundling promotion targeting children. Developed and launched POS promotion with collectible Cartoon Network meal pals that induced trial and encouraged loyalty. - Arrested Clusivol capsule’s declining sales trend and exceeded sales and NDI targets by 15.2% and 28%+, respectively, with nearly 20% increase in potential users and 200% increase in “Brand Used Most Often” rating. Turned slogan, “You Can’t Afford to Get Sick,” into movement, introduced “resistance boosters” formula name, revitalized packaging, and enhanced merchandising. - Created new revenue opportunity by developing and launching integrated marketing plan for Caltrate calcium supplements to target women aged 20-50. Won 2004 Best of Medium Branded Message in Multimedia TV/Print/Radio category for Caltrate’s Strong Mom campaign, and 2004 Best of Medium Branded Message Single Radio Entry Category for Caltrate’s Playmate radio ad.

What they like about Wyeth Consumer Healthcare:

You highly value a work environment built on a formal structure, rules, and regulations. You do not enjoy the unpredictability of shifting priorities and deadlines that upset your routine. You require and enjoy direction, input and accountability as part of your work environment. You have a strong need to participate in making key decisions and feel left out if your superiors or co-workers do not seek your input when making decisions. You thrive on providing good customer service to both internal or external customers, and doing so makes you feel good.

Tags

OTC Healthcare, Senior Brand Manager, Brand Director, Marketing Manager, Product Manager, Brand Marketing Manager, CPG, Food, Beverages, Vitamins, Nutritional , Children's , Consumer Healthcare, Packaged Consumer Goods, Brand /Marketing Strategy, Campaign Development, Brand Positioning, Brand Messaging, Integrated Marketing Campaigns, Market Expansion, Brand, Product, Brand Differentiation, Consumption Habit Creation, Website Development, New Product Development, New Product Launch, Project Management, Customer Segmentation, Market Research, Consumer Research, Packaging, Pricing, Customer Relationship Management, CRM, Social Media Marketing, Portfolio Management, Brand Management, Product Management, Business Planning, Strategic Planning, Strategic Business Planning, Innovation, Innovative Business Improvements, Creativity, Analytical Thinking, Innovative Solutions, Creative Solutions, Brand Loyalty, Customer Loyalty, Brand Love, Promotions, Brand Activation, Nutraceuticals, Global Brand Director, Bachelor's Degree, OTC, Out-of-the-box, Chicago, Atlanta, New Jersey, North Carolina, New York, California, Teens, Ice Cream, Confectioneries, Chocolates, Infant Formula, Carbonated beverages, Loyalty Building, Iron supplements, Calcium Supplements, Frozen Novelties, Global Brand Manager, Senior Product Manager, Brand Manager, Fortune 500, FMCG, Direct Reports

Skills

Market Expansion, Integrated Marketing Campaigns, Brand Positioning and Messaging, Marketing Strategy/ Campaign Development, Brand, Product and Portfolio Management, Brand Differentiation, Consumption Habit Creation, Website Development, New Product Development and Launch, Project Management, Customer Segmentation Strategies, Market/ Consumer Research, P and L Management, Packaging and Pricing, Social Media Marketing, Customer Relationship Management (CRM), Innovative Solutions/ Business Improvements, Analytical thinking, Creative Thinking, Strategic Business Planning

These are some of the questions we asked our climbers about their experiences with Wyeth Consumer Healthcare: