The Coca Cola Company Work Values

Daily Duties at The Coca Cola Company:

Drove brand contribution and overall brand metrics by defining issues and opportunities; developing brand architecture, positioning, and strategy; and spearheading occasion, brand, pack, price, and channel initiatives. Managed $16M annual budget and direct reporting staff. - Exceeded gross revenue, gross profit, and brand contribution targets by 11%, 6%, and 11%, respectively by developing and launching “Price Fighter” campaign that encouraged price compliance among retailers and enticed consumer purchases. - Developed and launched Coke Teen Comeback Campaign to combat Pepsi’s focus on teen market and regain share of wallet. Led 22-member team of diverse professionals to create and deploy materials, packaging, merchandising, billboards, and TV ads. - Protected Coke brand by developing value protection strategy and campaign that leveraged local cola and flavored carbonated beverage brands, plus repositioning strategy for local cola brand to contain growth of low-price competitors and clearly differentiate between company’s two brands.

What they like about The Coca Cola Company:

You give high priority to hiring firms with prestige. Market reputation and prestige of a firm may be determined through on-line research, and conversations with individuals working in your target industry. Note that firms "in the public eye" receive a great deal more critical publicity and attention than those operating with more anonymity. So as you assess your employment opportunities, be sure to seek out the positive aspects of the firm's reputation in addition to noting negative publicity the company may have received.

Tags

OTC Healthcare, Senior Brand Manager, Brand Director, Marketing Manager, Product Manager, Brand Marketing Manager, CPG, Food, Beverages, Vitamins, Nutritional , Children's , Consumer Healthcare, Packaged Consumer Goods, Brand /Marketing Strategy, Campaign Development, Brand Positioning, Brand Messaging, Integrated Marketing Campaigns, Market Expansion, Brand, Product, Brand Differentiation, Consumption Habit Creation, Website Development, New Product Development, New Product Launch, Project Management, Customer Segmentation, Market Research, Consumer Research, Packaging, Pricing, Customer Relationship Management, CRM, Social Media Marketing, Portfolio Management, Brand Management, Product Management, Business Planning, Strategic Planning, Strategic Business Planning, Innovation, Innovative Business Improvements, Creativity, Analytical Thinking, Innovative Solutions, Creative Solutions, Brand Loyalty, Customer Loyalty, Brand Love, Promotions, Brand Activation, Nutraceuticals, Global Brand Director, Bachelor's Degree, OTC, Out-of-the-box, Chicago, Atlanta, New Jersey, North Carolina, New York, California, Teens, Ice Cream, Confectioneries, Chocolates, Infant Formula, Carbonated beverages, Loyalty Building, Iron supplements, Calcium Supplements, Frozen Novelties, Global Brand Manager, Senior Product Manager, Brand Manager, Fortune 500, FMCG, Direct Reports

Skills

Market Expansion, Integrated Marketing Campaigns, Brand Positioning and Messaging, Marketing Strategy/ Campaign Development, Brand, Product and Portfolio Management, Brand Differentiation, Consumption Habit Creation, Website Development, New Product Development and Launch, Project Management, Customer Segmentation Strategies, Market/ Consumer Research, P and L Management, Packaging and Pricing, Social Media Marketing, Customer Relationship Management (CRM), Innovative Solutions/ Business Improvements, Analytical thinking, Creative Thinking, Strategic Business Planning

These are some of the questions we asked our climbers about their experiences with The Coca Cola Company: