The Coca Cola Company Work Values

Daily Duties at The Coca Cola Company:

Drove brand contribution and overall brand metrics by defining issues and opportunities; developing brand architecture, positioning, and strategy; and spearheading occasion, brand, pack, price, and channel initiatives. Managed $16M annual budget and direct reporting staff. - Exceeded gross revenue, gross profit, and brand contribution targets by 11%, 6%, and 11%, respectively by developing and launching “Price Fighter” campaign that encouraged price compliance among retailers and enticed consumer purchases. - Developed and launched Coke Teen Comeback Campaign to combat Pepsi’s focus on teen market and regain share of wallet. Led 22-member team of diverse professionals to create and deploy materials, packaging, merchandising, billboards, and TV ads. - Protected Coke brand by developing value protection strategy and campaign that leveraged local cola and flavored carbonated beverage brands, plus repositioning strategy for local cola brand to contain growth of low-price competitors and clearly differentiate between company’s two brands.

What they like about The Coca Cola Company:

Organizations with strong, centralized leadership are particularly attractive to you. You require a work environment with leadership that aggressively seeks to expand and grow the business and does so in a visible and decisive manner. In general you prefer to work in an environment in which there is a strong link between leadership, its actions, and a strong set of company-wide values.

Tags

OTC Healthcare, Senior Brand Manager, Brand Director, Marketing Manager, Product Manager, Brand Marketing Manager, CPG, Food, Beverages, Vitamins, Nutritional , Children's , Consumer Healthcare, Packaged Consumer Goods, Brand /Marketing Strategy, Campaign Development, Brand Positioning, Brand Messaging, Integrated Marketing Campaigns, Market Expansion, Brand, Product, Brand Differentiation, Consumption Habit Creation, Website Development, New Product Development, New Product Launch, Project Management, Customer Segmentation, Market Research, Consumer Research, Packaging, Pricing, Customer Relationship Management, CRM, Social Media Marketing, Portfolio Management, Brand Management, Product Management, Business Planning, Strategic Planning, Strategic Business Planning, Innovation, Innovative Business Improvements, Creativity, Analytical Thinking, Innovative Solutions, Creative Solutions, Brand Loyalty, Customer Loyalty, Brand Love, Promotions, Brand Activation, Nutraceuticals, Global Brand Director, Bachelor's Degree, OTC, Out-of-the-box, Chicago, Atlanta, New Jersey, North Carolina, New York, California, Teens, Ice Cream, Confectioneries, Chocolates, Infant Formula, Carbonated beverages, Loyalty Building, Iron supplements, Calcium Supplements, Frozen Novelties, Global Brand Manager, Senior Product Manager, Brand Manager, Fortune 500, FMCG, Direct Reports

Skills

Market Expansion, Integrated Marketing Campaigns, Brand Positioning and Messaging, Marketing Strategy/ Campaign Development, Brand, Product and Portfolio Management, Brand Differentiation, Consumption Habit Creation, Website Development, New Product Development and Launch, Project Management, Customer Segmentation Strategies, Market/ Consumer Research, P and L Management, Packaging and Pricing, Social Media Marketing, Customer Relationship Management (CRM), Innovative Solutions/ Business Improvements, Analytical thinking, Creative Thinking, Strategic Business Planning

These are some of the questions we asked our climbers about their experiences with The Coca Cola Company: