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At&T Work Values
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Daily Duties at At&T:
Incubated patented Labs efforts into the Portfolio ($1B).Responsible for incubating patented technology transfer efforts and translating them into significant e-commerce portfolio (Portable ISP, Unified Messaging, and VoIP) using web, OOH, DM, & bill inserts by successfully targeted emerging Internet communities for a potential revenue contribution of $1B. Launched 1st new brand in 112 years against $5B opportunity. Evaluated creative campaign selection in General, Hispanic and Asian markets. Created and managed unique “345” integrated promotional platforms and overlays to stimulate the business. Developed event strategy that activated the brand for faster brand awareness vs. competition for 38% lower CPM. Development & management of integrated Customer Strategy & Brand Value Proposition through nomenclature system & harnessing platform halo of Solutions & brand consulting expertise. Partnered in the development of Brand Strategy & Customer Value Proposition as well as created & managed Brand Strategy Naming to entrench Customer Value Proposition (SG&A avoidance of $5MM). Key segment lead in establishing a needs based segment model against $26.4 opportunity, & related programs with integrated offers via services, product bundles, & rewards.Developed and managed 1997 Market Plan to support retention increase of +25% via Consumer Spending model as well as development of key must-win local state plans (WA, VA, NJ, NY, TX, & CA).
What they like about At&T:
The social vibrance of a hiring firm is very important to you. Your ability to make and maintain friendships there is a critical part of your decision. You would likely be dissatisfied with a workplace that is quiet, cold, or otherwise not particularly social. When you investigate a new hiring company, ask recruiters, managers, and potential co-workers about the social life and opportunities there. This is especially important when you are relocating; moving dramatically alters your social sphere both inside and outside the workplace.
Tags
Brand strategy , IP/Technology Transfer , Customer Marketing / Demand Generation,, Segmentation, Brand Management, Demand Generation, Customer Marketing , Value Proposition, Social Media, Digital Media, Consulting, Sponsorships, Poptech!, Board Trustee, Non-Profit, New Business Models, start-up
Information about At&T
Company Rank: 4.0 out of 5
Average length of employment : 5 years
Average salary of employees: $190,000
These are some of the questions we asked our climbers about their experiences with At&T:
| 05| | ||
| Were your performance expectations clearly communicated? | 4.0 |
|
| Were you recognized for meeting or exceeding expectations? | 5.0 |
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| Did you feel like your personal contribution was important? | 5.0 |
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| Was your career path clearly outlined and discussed? | 4.0 |
| 03| | ||
| I would recommend this as a place of employment. | 3.0 | |
| I believe in the purpose of this organization. | 3.0 | |
| I would work for this organization again. | 3.0 | |
| I feel employees are fairly compensated. | 3.0 |
Climbers who worked at At&T had these interests:
| Books | |
|---|---|
Outliers |
Documentation and model for presenting success and how it is achieved consistently across numerous sectors |
| techcrunch |
real deal insight on valuations and deals and echnologies as well as trends |
| ted |
Best concentration of ideas shaping the planet |
| Understanding Comics: The invisible art |
Provides a great framework for understanding storytelling and how it has evolved and how to use this knowledge in cultural contex for most meaningful visual communication amonsgt people globally. |
| prweek |
Updaes & Insight on public relations and csr efforts |
| Chronicle of Philanthrophy |
Highlights the non-profit world best practices and efforts |
| Magazines | |
| The Green Magazine |
life beyond the links |
| Websites | |
| Technorati http://www.technorati.com |
collects, organizes, and distributes the global online conversation |
| slideshare.net http://www.slideshare.net |
Amazing collection of knowledge for increasing insight and developing theories and actionable planning |
| twitter http://www.twitter.com |
Updates and real time knowledge |
| Landor http://www.landor.com |
brand strategy best practice |
| Prophet Group http://www.prophet.com |
Best practice insight in marketing & brand as well as customer experience |
| Seeking Alpha http://www.seekingalpha.com |
Analysis of companies and financials as well as VC & M&A discussions of rumors & deals. |
| smartbrief http://www.smartbrief.com |
Online aggregator across various industries and functions that provides daily updates |
| gotham media venures http://www.gothammediaventures.com |
Provides breakfast, lunch, & dinner conferences as well as blog updates of media & content topics related to various industries and functions |
