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At&T Work Values
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Daily Duties at At&T:
Incubated patented Labs efforts into the Portfolio ($1B).Responsible for incubating patented technology transfer efforts and translating them into significant e-commerce portfolio (Portable ISP, Unified Messaging, and VoIP) using web, OOH, DM, & bill inserts by successfully targeted emerging Internet communities for a potential revenue contribution of $1B. Launched 1st new brand in 112 years against $5B opportunity. Evaluated creative campaign selection in General, Hispanic and Asian markets. Created and managed unique “345” integrated promotional platforms and overlays to stimulate the business. Developed event strategy that activated the brand for faster brand awareness vs. competition for 38% lower CPM. Development & management of integrated Customer Strategy & Brand Value Proposition through nomenclature system & harnessing platform halo of Solutions & brand consulting expertise. Partnered in the development of Brand Strategy & Customer Value Proposition as well as created & managed Brand Strategy Naming to entrench Customer Value Proposition (SG&A avoidance of $5MM). Key segment lead in establishing a needs based segment model against $26.4 opportunity, & related programs with integrated offers via services, product bundles, & rewards.Developed and managed 1997 Market Plan to support retention increase of +25% via Consumer Spending model as well as development of key must-win local state plans (WA, VA, NJ, NY, TX, & CA).
What they like about At&T:
Working in an organization that is technologically advanced, creative, and innovative is critical in your assessment of hiring companies. Less important to you are stability of the organization, the length of time an organization has been in business, and the business' plans for the future. You prefer a fast-moving company that will take risks to achieve its goals and objectives. The length of time the company has been in business is irrelevant. Maintaining status quo is unnecessary. You thrive on change, uncertainty and the upside of potential business risks, especially those associated with innovation. Stability for the long haul is not nearly as important as is working in an atmosphere that is charged with a sense of urgency and constant change.
Tags
Brand strategy , IP/Technology Transfer , Customer Marketing / Demand Generation,, Segmentation, Brand Management, Demand Generation, Customer Marketing , Value Proposition, Social Media, Digital Media, Consulting, Sponsorships, Poptech!, Board Trustee, Non-Profit, New Business Models, start-up
Information about At&T
Company Rank: 4.0 out of 5
Average length of employment : 5 years
Average salary of employees: $190,000
These are some of the questions we asked our climbers about their experiences with At&T:
| 05| | ||
| Were your performance expectations clearly communicated? | 4.0 |
|
| Were you recognized for meeting or exceeding expectations? | 5.0 |
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| Did you feel like your personal contribution was important? | 5.0 |
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| Was your career path clearly outlined and discussed? | 4.0 |
| 03| | ||
| I would recommend this as a place of employment. | 3.0 | |
| I believe in the purpose of this organization. | 3.0 | |
| I would work for this organization again. | 3.0 | |
| I feel employees are fairly compensated. | 3.0 |
Climbers who worked at At&T had these interests:
| Books | |
|---|---|
Outliers |
Documentation and model for presenting success and how it is achieved consistently across numerous sectors |
| techcrunch |
real deal insight on valuations and deals and echnologies as well as trends |
| ted |
Best concentration of ideas shaping the planet |
| Understanding Comics: The invisible art |
Provides a great framework for understanding storytelling and how it has evolved and how to use this knowledge in cultural contex for most meaningful visual communication amonsgt people globally. |
| prweek |
Updaes & Insight on public relations and csr efforts |
| Chronicle of Philanthrophy |
Highlights the non-profit world best practices and efforts |
| Magazines | |
| The Green Magazine |
life beyond the links |
| Websites | |
| Technorati http://www.technorati.com |
collects, organizes, and distributes the global online conversation |
| slideshare.net http://www.slideshare.net |
Amazing collection of knowledge for increasing insight and developing theories and actionable planning |
| twitter http://www.twitter.com |
Updates and real time knowledge |
| Landor http://www.landor.com |
brand strategy best practice |
| Prophet Group http://www.prophet.com |
Best practice insight in marketing & brand as well as customer experience |
| Seeking Alpha http://www.seekingalpha.com |
Analysis of companies and financials as well as VC & M&A discussions of rumors & deals. |
| smartbrief http://www.smartbrief.com |
Online aggregator across various industries and functions that provides daily updates |
| gotham media venures http://www.gothammediaventures.com |
Provides breakfast, lunch, & dinner conferences as well as blog updates of media & content topics related to various industries and functions |
