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Ibm Work Values
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Daily Duties at Ibm:
Responsible for growing IBM brand value & leveraging for strategic efforts (Ex: e-business on-demand, ibm.com, Servers, Digital Media, & Tivoli). (1) Led the development of a new Brand Strategy framework that encompassed: innovative approaches to the customer experience and leveraged insight from the “Great Company to Greater Company” research study enabling IBM to set the Industry Agenda in support of IBM’s vision of the “future of computing.” (2) Imbedded Brand Strategy into IBM's Strategic Processes to deepen IBM's brand - sensitivity & actionable brand strategy planning across IBM ensuring brand delivery was compelling & differentiated to customers while also assessing and evolving business plans and strategies for improved execution in ’02 & ‘03. Responsible for in-house marketing consulting on key cross-company efforts (e-business $30B & Storage) & Marketing function development. (1) Partnered in and supported evolving IBM e-business Infrastructure by focusing on marketplace understanding through qualitative and quantitative research that impacted $.5B in M&S.
What they like about Ibm:
Organizations with strong, centralized leadership are particularly attractive to you. You require a work environment with leadership that aggressively seeks to expand and grow the business and does so in a visible and decisive manner. In general you prefer to work in an environment in which there is a strong link between leadership, its actions, and a strong set of company-wide values.
Tags
Brand strategy , IP/Technology Transfer , Customer Marketing / Demand Generation,, Segmentation, Brand Management, Demand Generation, Customer Marketing , Value Proposition, Social Media, Digital Media, Consulting, Sponsorships, Poptech!, Board Trustee, Non-Profit, New Business Models, start-up
Information about Ibm
Company Rank: 4.0 out of 5
Average length of employment : 2 years
Average salary of employees: $190,000
These are some of the questions we asked our climbers about their experiences with Ibm:
| 05| | ||
| Were your performance expectations clearly communicated? | 4.0 |
|
| Were you recognized for meeting or exceeding expectations? | 5.0 |
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| Did you feel like your personal contribution was important? | 5.0 |
|
| Was your career path clearly outlined and discussed? | 5.0 |
| 03| | ||
| I would recommend this as a place of employment. | 3.0 | |
| I believe in the purpose of this organization. | 3.0 | |
| I would work for this organization again. | 3.0 | |
| I feel employees are fairly compensated. | 3.0 |
Climbers who worked at Ibm had these interests:
| Books | |
|---|---|
Outliers |
Documentation and model for presenting success and how it is achieved consistently across numerous sectors |
| techcrunch |
real deal insight on valuations and deals and echnologies as well as trends |
| ted |
Best concentration of ideas shaping the planet |
| Understanding Comics: The invisible art |
Provides a great framework for understanding storytelling and how it has evolved and how to use this knowledge in cultural contex for most meaningful visual communication amonsgt people globally. |
| prweek |
Updaes & Insight on public relations and csr efforts |
| Chronicle of Philanthrophy |
Highlights the non-profit world best practices and efforts |
| Magazines | |
| The Green Magazine |
life beyond the links |
| Websites | |
| Technorati http://www.technorati.com |
collects, organizes, and distributes the global online conversation |
| slideshare.net http://www.slideshare.net |
Amazing collection of knowledge for increasing insight and developing theories and actionable planning |
| twitter http://www.twitter.com |
Updates and real time knowledge |
| Landor http://www.landor.com |
brand strategy best practice |
| Prophet Group http://www.prophet.com |
Best practice insight in marketing & brand as well as customer experience |
| Seeking Alpha http://www.seekingalpha.com |
Analysis of companies and financials as well as VC & M&A discussions of rumors & deals. |
| smartbrief http://www.smartbrief.com |
Online aggregator across various industries and functions that provides daily updates |
| gotham media venures http://www.gothammediaventures.com |
Provides breakfast, lunch, & dinner conferences as well as blog updates of media & content topics related to various industries and functions |
