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Cingular Wireless Work Values
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Daily Duties at Cingular Wireless:
Direct and manage internet marketing strategy and online promotions for Cingular.com and the Company�s 90+ North American consumer retail eStores. Budget P&L responsibility for acquisition marketing and growth of $120 million per year revenue of eCommerce retail channel. Develop and execute strategic B2C channel marketing plans to meet gross customer additions (sales), ARPU (revenue), CPGA (cost) and cash flow targets (profit). Coordinate and manage online promotions, advertising, CRM, email marketing, direct mail support, and metrics reporting in support of $22 Million + annual online advertising budget. Negotiate and purchase interactive media utilizing CPM/CPC/CPA pricing models. Negotiate marketing partnerships and programs with handset manufacturers. Review and approve creative, develop and manage POV�s, manage A/B split testing and media agencies to execute brand campaigns and ad trafficking. Work closely with Marketing, Advertising, customer segment teams and agencies to drive acquisition and expand brand awareness of Cingular on the web. Align and support content management, creative and information architecture teams for successful implementation of the channel�s strategic marketing plans. Report directly to Executive Director - eCommerce and Vice President of Affiliate & Internet Sales.
What they like about Cingular Wireless:
A hiring company that offers alternative approaches to pay, performance bonuses, and/or equity in the firm is very attractive to you. You're generally less interested in working for an organization offering only traditional, salary-based compensation, one with limited opportunity to acquire equity in the firm, or one that does not actively promote skill development. In addition, you are more likely to choose a company that offers a variety of internal career options, with defined career paths. You view the learning of new skills and development of your expertise as key to your career advancement. These aspects of an organization may become even more important to you as you progress in your field, and are especially critical if you change career or occupation.
Tags
CHANNEL MARKETING, ADVERTISING AND PROMOTIONS, MARKETING, ECOMMERCE, INTERACTIVE, DIGITAL, MULTICHANNEL, CRM, CLIENT SERVICES, ACCOUNT MANAGEMENT, BUSINESS DEVELOPMENT, CHANNEL MARKETING & BUSINESS DEVELOPMENT, Online Marketing, Digital Marketing, Sales Management, Technology Marketing, Forecasting, Pipeline Management
Information about Cingular Wireless
Company Rank: 4.0 out of 5
Average length of employment : 1 year
Average salary of employees: $130,000
These are some of the questions we asked our climbers about their experiences with Cingular Wireless:
05| | ||
Were your performance expectations clearly communicated? | 4.0 |
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Were you recognized for meeting or exceeding expectations? | 5.0 |
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Did you feel like your personal contribution was important? | 5.0 |
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Was your career path clearly outlined and discussed? | 4.0 |
03| | ||
I would recommend this as a place of employment. | 3.0 | |
I believe in the purpose of this organization. | 3.0 | |
I would work for this organization again. | 3.0 | |
I feel employees are fairly compensated. | 1.0 |
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