Scott Madden, Inc. Work Values

Daily Duties at Scott Madden, Inc.:

* Delivered diverse consulting services to energy, utility, and entertainment clients, providing corporate strategy and marketing expertise to reduce costs and increase revenue and market share. * Led direct channel optimization project for national Internet service provider; increased departmental profitability by $9.6 million; eliminated $18 million in inefficient campaign investment; reduced marketing costs by 30%; and improved sales and expense forecast accuracy by 150%. * Served as Acting Director, Direct Marketing for EarthLink, Inc., managing 15-member department through restructuring. * Educated marketing managers on direct marketing financial management, managerial accounting, and budgeting principles; provided staffing recommendations related to recruitment and retention. * Earned special spot bonus and salary increase as a top-performing team member. * Improved direct campaign efficiency by conducting campaign conversion rate analysis and modeling direct response curves, customer lifetime values, churn curves, targeting strategies, and customer acquisition costs. * Directed $60 million marketing campaign, including budgeting, planning, and forecasting. * Defined multi-channel sales strategy to reduce cross-product cannibalization; delivered recommendations to top-level corporate executives.

What they like about Scott Madden, Inc.:

You give high priority to hiring firms with prestige. Market reputation and prestige of a firm may be determined through on-line research, and conversations with individuals working in your target industry. Note that firms "in the public eye" receive a great deal more critical publicity and attention than those operating with more anonymity. So as you assess your employment opportunities, be sure to seek out the positive aspects of the firm's reputation in addition to noting negative publicity the company may have received.

Tags

Marketing, Software, Analyst, Management, Leadership, Strategy, Internet, Business Development, Product Development, Product Marketing, Start-Up, Ruby, Linux, MySQL, Microsoft SQL Server

Skills

P&L responsibilities, Presentation, Ecommerce Strategy and digital marketing channels optimization - SEO, SEM, email, affiliates - for high-profile accounts., Technology Solutions, Sales Support, Software Implementation, Requirements Analysis & Specification, Leadership , Software Requirements Analysis, Solution Architecture, Web Design, Managerial Accounting, Merger Integration, Direct Marketing, Interactive Marketing, Web Analytics, Probablity and Statistics, Utilities, Insurance, Media/Entertainment, Social Media, Social Networking, Obeject Oriented Design, Ruby Programming, User Experience Design, AJAX, Financial Modeling, Microsoft Excel

These are some of the questions we asked our climbers about their experiences with Scott Madden, Inc.: