Harbor Point Media/The Daily Commercial Work Values

Daily Duties at Harbor Point Media/The Daily Commercial:

I currently have cross-functional responsibilities as the Marketing Director and the as the Art Director. As the Marketing Director I handle all external marketing (our brand image), community relations, our sponsorship/trade advertising program and all our event and trade show marketing. I design and coordinate the direct mail marketing along with the POP materials. As the Art Director I manage a full service, in-house agency. I have a staff of 7 graphic artists that write & design advertising and marketing campaigns for local businesses and non-profit organizations along with the day-to-day production of our publications (one daily newspaper-circulation 30,000 and two weekly newspapers – circulation 40,000 & 20,000). I am also responsible for the design and production of all outside print projects (special sections inserts), trade shows & event marketing materials, web site, sales fliers, direct mail campaigns and our internal advertising & promotional campaigns. Accomplishments...... Established successful media sponsorships with over 80 organizations to assist with their promotional and advertising needs. During each of the calendar years 2005, 2006 and 2007 I have designed over 30 Special Section covers and sports/editorial features. I helped converted our Special Section publications from strictly newsprint to gloss stock which increased ad revenue by over 30%. Established a profitable print & delivery (insert) program and coordinated operations with our sales staff and vendors. I also converted our sales promotion program from b&w to color which increased advertising sales revenue over 15%.

What they like about Harbor Point Media/The Daily Commercial:

Working in an organization that is technologically advanced, creative, and innovative is critical in your assessment of hiring companies. Less important to you are stability of the organization, the length of time an organization has been in business, and the business' plans for the future. You prefer a fast-moving company that will take risks to achieve its goals and objectives. The length of time the company has been in business is irrelevant. Maintaining status quo is unnecessary. You thrive on change, uncertainty and the upside of potential business risks, especially those associated with innovation. Stability for the long haul is not nearly as important as is working in an atmosphere that is charged with a sense of urgency and constant change.

Tags

Marketing, Art Director, Advertising

Skills

P&L responsibilities, Presentation, Ecommerce Strategy and digital marketing channels optimization - SEO, SEM, email, affiliates - for high-profile accounts., Technology Solutions, Sales Support, Software Implementation, Requirements Analysis & Specification, Leadership , creativity, Design Software, Photography Direction (Studio

These are some of the questions we asked our climbers about their experiences with Harbor Point Media/The Daily Commercial: