Computer Associates Work Values

Daily Duties at Computer Associates:

Product Marketing Specialist (May 1999 – October 2004)
• Collaborated with Channel Sales and Product Marketing Managers to develop and implement comprehensive revenue generating promotions for distributors and resellers, and special product offers for end users. These promotions and special offers included price discounts, free products, rebates, SPIFs, sweepstakes, and contests.

• Created Channel promotion collateral: distributor and reseller notification letters, claim forms, contest entry forms, coupons, rules, eligible product charts, affidavits, direct mail pieces, on-hold messages, surveys, posters, flyers, and give-aways, and maintained the promotional information on the internal and external CA web site.

• Continually monitored and evaluated established Channel marketing programs and provided budget updates, claim updates, and return on investment information.

• Built and maintained relationships with outside vendors, suppliers, and promotional marketing partners for promotion fulfillment.

• Maintained the Channel Marketing department prize closet; purchased and kept inventory of the department premiums.

• Awarded prizes to contest winners and worked with the Public Relations department on high profile promotions.

• Responsible for Channel event, trade show, and seminar logistics including venue selection, catering, signage, invitations, advertising, attendee give-aways, coordinating internal and external speakers and customizing presentation materials.

• Promoted from Marketing Coordinator.

Client Service Representative (August 1998 – April 1999)
• Worked with the Legal department and the Sales Accounting department on reseller contract issues.

• Provided general sales support to the Channel Sales department handling inquires for price quotes, product information, and processed orders from computer software resellers.

What they like about Computer Associates:

You give high priority to hiring firms with prestige. Market reputation and prestige of a firm may be determined through on-line research, and conversations with individuals working in your target industry. Note that firms "in the public eye" receive a great deal more critical publicity and attention than those operating with more anonymity. So as you assess your employment opportunities, be sure to seek out the positive aspects of the firm's reputation in addition to noting negative publicity the company may have received.

Tags

Marketing, Marketing Coordinator, Marketing Specialist, Promotion Coordinator, Sales Promotion Coordinator, Sales Promotion, Project Manager, Product Marketing

Skills

P&L responsibilities, Presentation, Ecommerce Strategy and digital marketing channels optimization - SEO, SEM, email, affiliates - for high-profile accounts., Technology Solutions, Sales Support, Software Implementation, Requirements Analysis & Specification, Leadership

These are some of the questions we asked our climbers about their experiences with Computer Associates: