Insourceful Inc.Com Work Values

Daily Duties at Insourceful Inc.Com:

• Provided project management, P&L, strategic management and search engine marketing and multi-channel marketing services for clients in mobile, wireless, media and entertainment • Achieved 8 straight quarters of profitability while reducing overhead and labor costs • Analyzed budgets to improve short-term results and positioned the department to reach marketing and strategic goals • Managed a cross-functional team along with 5 direct reports of online media buyers / planners and reported results to the SVP on a weekly basis. • Successfully leveraged legal on risk mitigation, disclaimers, patent filings, copyrights and trademark issues • Effectively utilized the PR agency on press releases, brand awareness campaigns and editorial coverage through several major media sources • Managed online media buys of more than $100,000/month • Helped coordinators to optimize keyword purchases and best practices in Search Engine Marketing (SEM) • Served as the key point of contact with Yahoo, Google, MSN, Bizrate search engines and leverage agency contact rates • Assisted managers with content and bid rates while working with Creative in order to optimize click-thru ratios and conversion rates • Managed Business Development to form tactical strategies to generate new business • Met and consulted with top agency clients to better realize online campaign goals and developed strategy to meet objectives • Actively pursued test marketing campaigns to test theories and possible results; made revenue model assumptions and tested thoroughly • Managed on-deck and off-deck mobile campaigns as well as multiple media channels to maximize return • Actively participated in 212NYC events and kept current with online marketing industry trends • Provided strategic direction to account managers following metric report analysis; creatively sought new ways to measure and create value for client campaigns • Successfully helped to retain nearly 99% of existing business with frequent campaign performance review with a specific focus on process and performance improvement • Utilized DART for advertisers adserver technology to manage existing online recruitment advertising campaigns of over $100k each and tracked hits, visits, page views, click-thrus, send-to-friend, and online behavior of job seekers across a wide range of targeted portals. • Optimized the Cost Per Click (CPC) campaigns and analyzed the Cost Per Acquisition (CPA) and lowered the cost of resume acquisition by over 20% to less than $10 per resume

What they like about Insourceful Inc.Com:

Working in an organization that is technologically advanced, creative, and innovative is critical in your assessment of hiring companies. Less important to you are stability of the organization, the length of time an organization has been in business, and the business' plans for the future. You prefer a fast-moving company that will take risks to achieve its goals and objectives. The length of time the company has been in business is irrelevant. Maintaining status quo is unnecessary. You thrive on change, uncertainty and the upside of potential business risks, especially those associated with innovation. Stability for the long haul is not nearly as important as is working in an atmosphere that is charged with a sense of urgency and constant change.

Tags

Online Product Marketing, Online Marketing, Recruitment, HR, Interactive Marketing, e-Commerce, eCommerce, New Media, Email Marketing, Web Marketing, Internet Marketing, Net Marketing

Skills

P&L responsibilities, Presentation, Ecommerce Strategy and digital marketing channels optimization - SEO, SEM, email, affiliates - for high-profile accounts., Technology Solutions, Sales Support, Software Implementation, Requirements Analysis & Specification, Leadership

These are some of the questions we asked our climbers about their experiences with Insourceful Inc.Com: