Sea Change International Work Values

Daily Duties at Sea Change International:

CORPORATE BRAND MANAGER - (Promoted from the position of Creative Director in September 2004) Led the creation and management of SeaChange’s corporate positioning, brand messaging, and naming strategies for its eight product divisions across global markets. Collaborated with Product Marketing Directors on marketing strategies and messaging based on market trend and cost analysis. Established corporate communications plans per product line, and consulted to engineering, sales and manufacturing teams worldwide on brand-related initiatives. Instrumental in strategic partnering engagements, negotiating and establishing messaging contract guidelines for co-branded products. Created corporate brand standards for various external and internal applications. Served as marketing’s liaison with legal team for trademark registrations, name clearances, and strategic brand protection initiatives. Reported to VP, Marketing.

What they like about Sea Change International:

Working in an organization that is technologically advanced, creative, and innovative is critical in your assessment of hiring companies. Less important to you are stability of the organization, the length of time an organization has been in business, and the business' plans for the future. You prefer a fast-moving company that will take risks to achieve its goals and objectives. The length of time the company has been in business is irrelevant. Maintaining status quo is unnecessary. You thrive on change, uncertainty and the upside of potential business risks, especially those associated with innovation. Stability for the long haul is not nearly as important as is working in an atmosphere that is charged with a sense of urgency and constant change.

Tags

Communications, Marketing, Design, Brand, Project Management, User Interface Design, New Product Development, Leadership, Client Account Management

Skills

P&L responsibilities, Presentation, Ecommerce Strategy and digital marketing channels optimization - SEO, SEM, email, affiliates - for high-profile accounts., Technology Solutions, Sales Support, Software Implementation, Requirements Analysis & Specification, Leadership , Graphic Design, Team Management, Design Management, Marketing, Communications, Project Management, Client Account Management, User Interface Design, New Product Development

These are some of the questions we asked our climbers about their experiences with Sea Change International: