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Celebrity Cruises Work Values

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Daily Duties at Celebrity Cruises:

Account Executive, Trade Marketing (2003-2005) Oversaw all aspects of trade marketing, developing strategies, budgets and annual forecasts. Managed brand/product advertising, educational materials, trade shows and sales support collateral. • Conceptualized/produced “Treated Famously” events, bringing the Celebrity Cruises experience to travel agents for better brand understanding/differentiation and increased sales. Account Executive, Newspaper Advertising (2002-2003) Directed the retail newspaper program, charged with driving call volume for tactical business needs. Managed travel-agent cooperative program for national newspaper plan. • Initiated a marketing strategy that increased call volume and bookings for new and need products, maximizing media plan frequency with a minimal budget. • Developed a pilot program to determine the value of retail newspaper advertising, proving that newspaper advertising is a valuable tool to increase call volume. Account Executive, Collateral Services (2000-2002) Produced all consumer and trade collateral, including brand destination brochures, photo/video shoots, flyers, trade shows and sales support. Managed forecast and tracked annual budget. • Assisted with brand re-launch to trade, consumers and onboard crew. • Created 6 high-quality, 100-page destination brochures in record time, completing project on budget and beating competition to market. • Developed/produced 400 page, spiral-bound travel agent guide that was unique to the industry. • Received Collateral Marketing Award.


What they like about Celebrity Cruises:

You give high priority to hiring firms with prestige. Market reputation and prestige of a firm may be determined through on-line research, and conversations with individuals working in your target industry. Note that firms "in the public eye" receive a great deal more critical publicity and attention than those operating with more anonymity. So as you assess your employment opportunities, be sure to seek out the positive aspects of the firm's reputation in addition to noting negative publicity the company may have received.



Information about Celebrity Cruises


Company Rank: 2.0 out of 5

Average length of employment : 5 years

Average salary of employees: $95,000

These are some of the questions we asked our climbers about their experiences with Celebrity Cruises:

05|
Were your performance expectations clearly communicated?

2.0

Were you recognized for meeting or exceeding expectations?

2.0

Did you feel like your personal contribution was important?

3.0

Was your career path clearly outlined and discussed?

2.0


03|
I would recommend this as a place of employment.
2.0
I believe in the purpose of this organization.
3.0
I would work for this organization again.
2.0
I feel employees are fairly compensated.
2.0




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