Small Concept Inc. Work Values

Daily Duties at Small Concept Inc.:

Position: President Capitalized on opportunity to start-up a multi-channel retailer of modern children’s products. With company operations now established, will be handing daily management over to business partner. Success metrics include: - $700K in sales for 2007; Over 2,000 customers within first 9 months of business. - Cash flow from operations positive after 8 months. - 1 million page views for www.smallconcept.com in 2007 Marketing – Developed Small Concept brand identity, logo and creative applications. Designed copy and launched advertising across media including newspaper, magazine, online banner and search engine marketing. Set merchandising direction and managed buying. Managed pricing and discounting strategies. E-Commerce – Designed a customized best-in-class, easily navigable & aesthetically pleasing e-commerce site www.smallconcept.com. Optimized web code and page content for search engines (SEO). Established creative studio and developed all product photography and graphic design in-house. Retail Boutique – Designed award-winning children’s boutique (Jezebel Magazine May 2007). Managed interior design & construction to on-time opening of store. Managed day-to-day sales, service & operations. Infrastructure & Process – Implemented business support system Netsuite including the ERP, CRM, Marketing and Accounting modules. Implemented first Point-of-Sale extension on Netsuite (www.netsuite.com/portal/case-studies/software-retail-smallconcept-onsite.pdf). Developed customer service policies, implemented accounting framework, negotiated contracts, and trademarked Small Concept.

What they like about Small Concept Inc.:

You give high priority to hiring firms with prestige. Market reputation and prestige of a firm may be determined through on-line research, and conversations with individuals working in your target industry. Note that firms "in the public eye" receive a great deal more critical publicity and attention than those operating with more anonymity. So as you assess your employment opportunities, be sure to seek out the positive aspects of the firm's reputation in addition to noting negative publicity the company may have received.

Tags

Executive, Finance, CFO, Business Development, Strategy, Leader, Transformation

Skills

P&L responsibilities, Presentation, Ecommerce Strategy and digital marketing channels optimization - SEO, SEM, email, affiliates - for high-profile accounts., Technology Solutions, Sales Support, Software Implementation, Requirements Analysis & Specification, Leadership

These are some of the questions we asked our climbers about their experiences with Small Concept Inc.: