Rocky Mountain Institute Work Values

Daily Duties at Rocky Mountain Institute:

Directed marketing and external relations for Amory Lovins’ “think and do tank” that promotes profitable innovations for energy and resource efficiency. Served on Senior Management Team. Public Relations and Marketing • Oversaw re-branding efforts; created strategic communications plan with new tagline (“abundance by design”) • Managed media appearances by Lovins, and briefed producers for The Charlie Rose Show, PBS Frontline, NOVA, NPR, and several documentary films • Oversaw redesign of web site that added multimedia library and RSS feeds • Oversaw redesign of newsletter that added punchier content, more white space, and more creative graphics National Media Partnerships • Negotiated partnership with Yahoo! Green, featuring a weekly blog post by Amory Lovins • Helped form partnership with GreenFit, an Internet-based network for entertaining content on green solutions • Recruited Fast Company Magazine as national media partner for 25th Anniversary celebration

What they like about Rocky Mountain Institute:

Working for a company with an emphasis on social values and helping society is a clear and important priority for you - a critical factor in who you choose to work for. In contrast to other factors, you place an organization's reputation for fairness and concern for the community above most other aspects of the company. As you search for a new job opportunity, it is usually possible to find out if the company is involved in the community and/or if it is addressing problems and issues in society. Pay special attention to non-profit organizations and those specifically involved in social action. Moreover, speaking with current and former employees should enlighten you to perceptions of the fairness of the company's leaders and the treatment of employees.

Tags

marketing, Communications Director, public relations, media relations, communications, environmental, nonprofit, entrepreneur, branding

Skills

P&L responsibilities, Presentation, Ecommerce Strategy and digital marketing channels optimization - SEO, SEM, email, affiliates - for high-profile accounts., Technology Solutions, Sales Support, Software Implementation, Requirements Analysis & Specification, Leadership

These are some of the questions we asked our climbers about their experiences with Rocky Mountain Institute: