Hsbc Work Values

Daily Duties at Hsbc:

General responsibilities included driving eBusiness strategy and activity supporting HSBC Card and Retail Services division, representing nearly 60 million customers, with over one-third of active customers regularly using online services. Managed a team of 66 FTE across five cities and four time zones, generating ~$120 million in annual revenue and $76 million in cost savings from 23 consumer facing web sites and online marketing initiatives. • Integrated Card Services and Retail Services teams and businesses; increased team from 55 to 66 FTE, developed organization structure, conveyed new roles to team, managed transition. Performed same role during merger with Metris eCommerce team. • Developed strategy for the Internet presentation of HSBC house brands in conjunction with global positioning standards. Created approach to integrate and differentiate key partner brands including General Motors, Union Privilege, Best Buy and others. • Relaunched web site infrastructure on more flexible in-house developed platform called “Site-in-A-Box”, built to enable business-side management of launches and enhancements and to provide additional efficiencies. Decreased launch lead time by 35%. • Developed capacity model for eBusiness department, presented to senior management. Implemented new approach to managing internal demand. • Improved Same Day Payment (for a fee) customer experience, more than doubling monthly fee revenue and customer usage. • Launched new sites for GM World Card, Best Buy Reward Zone, Neiman Marcus American Express card, Saks 5th Avenue World card, and GM Flex card online application. • Received multiple “medals” by Corporate Insight’s Credit Card Monitor editorial staff and ranked within top 5 credit card web sites by Keynote WebExcellence. • Nominated by North American CEO to serve on HSBC Intranet Steering Committee, 2004-2006. eBusiness Marketing Director (2000-2005) • Founding member of Household’s eBusiness Team, developing department from a start-up to going concern. • Built and implemented media tracking system to support online account origination marketing. Conducted agency search and hired Avenue A Razorfish to perform online media planning, buying and tracking. Managed and grew online advertising spend from under $1MM to over $35MM. • Piloted ePiphany rules engine on select eCare sites leading to a 41% improvement in click through rate and 23% improvement in sales response rate. Based on success, product was rolled-out to all Card websites. • Developed and obtained senior management buy-in for Household’s corporate email policy to proactively facilitate cross sell while protecting consumer privacy in advance of federal CAN-SPAM legislation.

What they like about Hsbc:

You give high priority to hiring firms with prestige. Market reputation and prestige of a firm may be determined through on-line research, and conversations with individuals working in your target industry. Note that firms "in the public eye" receive a great deal more critical publicity and attention than those operating with more anonymity. So as you assess your employment opportunities, be sure to seek out the positive aspects of the firm's reputation in addition to noting negative publicity the company may have received.

Tags

eCommerce, Marketing, Advertising, Interactive, Promotions, customer experience

Skills

Technology Solutions, Sales Support, Software Implementation, Requirements Analysis & Specification, Leadership , interactive marketing, Negotiation, Relationship building, Customer Experience Management, Search Engine Marketing, Online lead generation, Social Media Marketing, Building online capabilitiies from the ground up, Managing corporate change, Hiring and managing agencies and vendors

These are some of the questions we asked our climbers about their experiences with Hsbc: